A marketing manager is responsible for managing a company’s marketing projects. Working as a marketing manager, you will likely have a team to manage, where you will oversee all promotional materials and marketing campaigns, and report on general activities of the team. You will typically report into the marketing director, or the CEO.
What does a marketing manager do?
Job responsibilities for a marketing manager will consist of:
- Team management
- Interviewing, hiring, and training new marketing staff
- Managing budget for different areas of marketing and ensuring where this budget is allocated
- Approving and overseeing the creative development of all marketing materials
- Data analytics – reporting on overall activities of the marketing team
- Communicating with senior management on various projects and activities
- Tracking all marketing and sales data
- Website management
- Working closely with external agencies and assisting with new product/service launches
- Adjusting marketing campaigns and strategies as needed in response to collected data and other feedback
- PR and corporate communications
- Copywriting
- Project management
Skills
If you want to succeed in a marketing manager role, you should aim to develop the following skills:
- Time and project management
- Organisational skills
- Customer/client service
- Adaptability
- Attention to detail
- Budgeting
- People management
- Leadership skills
- Public speaking
- Research and analytical skills
- Strong, creative outlook
- Having a solid foundation of various areas within marketing e.g. email marketing, social media and PPC advertising, content marketing, events marketing, data analysis, product development, website development etc.
- Confident and dynamic personality
Find out more about what it’s like to work as a marketing manager here.
Qualifications
You don’t necessarily need a degree to become a marketing manager, although most companies hiring for marketing roles will request that you have one in either marketing, business, or a similar area.
Mostly though, to be considered for a marketing manager jobs you will be required to have a significant amount of experience under your belt, a solid understanding of each area of marketing that you will be required to management, and leadership skills/qualifications if you will be managing a team of people. You will need to be able to show that any projects you’ve worked on have proved successful for your business/clients – this will go down very well when interviewing for jobs.
There are plenty of marketing courses you can take to improve your chances of becoming a marketing manager, so of which are deemed more prestigious and valuable to recruiters, like any CIM marketing qualifications – these are highly favoured.
Work environment
You will mostly be based in an office, although depending on your commitments and the focus of your organisation e.g. whether you’re an in-house marketer or you work for an agency, you might be out visiting clients from time to time, or attending events if this is where your focus lies.
Salary
Our data indicates that the average salary for a marketing manager in the UK in 2018 was £45,380.15. Starting salaries might range from £26,000 – £30,000.
Career path
After developing significant experience within a marketing manager role, you may start to consider roles as a marketing director or business developer. You might even look into starting your own agency to lend your expertise out to clients.
Find out what it’s like to work as a marketing director here.
Don’t be the ‘colouring-in department’ warns Marketing Society president
At the Marketing Society Conference in London this week, society president Amanda Mackenzie called on the marketing community to behave more ethically and work to improve its standing in business management.
Mackenzie, who is also Aviva’s chief marketing and communications officer, said the marketing industry needed to be bolder to avoid being seen as “the colouring-in department”.
Dos and don’ts for Marketing Graduates
For marketing graduates specifically, the competition can be exceptionally fierce. Due to the popularity of this career choice, marketing graduates certainly need to make sure they perform to the best of their ability in 2013 in order to ensure triumph in the job hunt.
Video CVs: A help or hindrance when applying for marketing jobs?
Today’s CVs are full of hyperlinks to online profiles, blog spots, digital portfolios and company pages. The next development – something UK recruiters are gradually seeing more and more of – is the video CV, or VCV. The marketing, PR and new media sectors are likely to see an influx of the latest VCVs during 2013 and beyond, marketing HR experts predict.
Do self-employed marketing professionals earn more?
How does this compare with permanent jobs in marketing? According to the Croner Marketing Rewards Survey 2012/2013, the average London salary for a marketing executive working in middle management is currently £35,000, while a brand manager in London is paid £39,000. A marketing comms manager gets £38,000.
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Brand manager – Job description
Brand management is ‘the application of marketing techniques to a specific product, product line, or brand’ according to the official definition. So it follows that the job of brand manager is about taking on the marketing responsibility for a specific brand or group of brand
