A marketing manager is responsible for managing a company’s marketing projects. Working as a marketing manager, you will likely have a team to manage, where you will oversee all promotional materials and marketing campaigns, and report on general activities of the team. You will typically report into the marketing director, or the CEO.
What does a marketing manager do?
Job responsibilities for a marketing manager will consist of:
- Team management
- Interviewing, hiring, and training new marketing staff
- Managing budget for different areas of marketing and ensuring where this budget is allocated
- Approving and overseeing the creative development of all marketing materials
- Data analytics – reporting on overall activities of the marketing team
- Communicating with senior management on various projects and activities
- Tracking all marketing and sales data
- Website management
- Working closely with external agencies and assisting with new product/service launches
- Adjusting marketing campaigns and strategies as needed in response to collected data and other feedback
- PR and corporate communications
- Project management
If you want to succeed in a marketing manager role, you should aim to develop the following skills:
- Time and project management
- Organisational skills
- Customer/client service
- Attention to detail
- People management
- Leadership skills
- Public speaking
- Research and analytical skills
- Strong, creative outlook
- Having a solid foundation of various areas within marketing e.g. email marketing, social media and PPC advertising, content marketing, events marketing, data analysis, product development, website development etc.
- Confident and dynamic personality
Find out more about what it’s like to work as a marketing manager here.
You don’t necessarily need a degree to become a marketing manager, although most companies hiring for marketing roles will request that you have one in either marketing, business, or a similar area.
Mostly though, to be considered for a marketing manager jobs you will be required to have a significant amount of experience under your belt, a solid understanding of each area of marketing that you will be required to management, and leadership skills/qualifications if you will be managing a team of people. You will need to be able to show that any projects you’ve worked on have proved successful for your business/clients – this will go down very well when interviewing for jobs.
There are plenty of marketing courses you can take to improve your chances of becoming a marketing manager, so of which are deemed more prestigious and valuable to recruiters, like any CIM marketing qualifications – these are highly favoured.
You will mostly be based in an office, although depending on your commitments and the focus of your organisation e.g. whether you’re an in-house marketer or you work for an agency, you might be out visiting clients from time to time, or attending events if this is where your focus lies.
Our data indicates that the average salary for a marketing manager in the UK in 2018 was £45,380.15. Starting salaries might range from £26,000 – £30,000.
After developing significant experience within a marketing manager role, you may start to consider roles as a marketing director or business developer. You might even look into starting your own agency to lend your expertise out to clients.
One of the most important documents a marketing professional will ever create is their CV and one of the most important online platforms they will ever use is LinkedIn, writes Karen Dunbar of The CV & Interview Advisors, so it seems like a no brainer that you...
Want to know how much you could make working in the the marketing industry? Or what the average salary ranges for different roles are? There are a wide range of jobs in marketing, and pay varies significantly based on job title. Below, we have collected data on...
Simply Marketing Jobs is proud to reveal that we have launched our annual report for 2019!The report covers data collected around jobseekers in the marketing industry from our website in 2018-19, and was created to guide hiring managers with their...
Knowing how hard to sell yourself in your CV is an age old challenge. Matt Craven, Personal Branding Expert and Founder of The CV & Interview Advisors tackles this subject from a marketing perspective and offers some interesting insights. CalibrateI...
If you plan on looking for a new marketing job in 2020 then we’ve listed 10 helpful tips to help you prepare and make the most of your time.Searching for a new marketing job can be frustrating so it makes sense to have a plan in place and only focus on...
2020 is here, and every year experts of various industries will highlight the trends they think are to come over the next 12 months. Below, we’ve put together some of the most interesting trends highlighted by established marketers across the world, so you...