by Debbie Holden | Nov 28, 2013 | Blog, Careers Advice, Job Descriptions
Companies gather vast amounts of data about their customers today, and they are hiring bright, technically minded CRM specialists to help them understand what the data means, and how they can use it in their marketing activities. The roles are advertised as CRM...
by Debbie Holden | Nov 13, 2013 | Blog, Careers Advice, Job Descriptions
The role of a creative artworker is a highly skilled and diverse one, with tasks ranging from curating and creating corporate designs, to touching up typography and restructuring image libraries. As a naturally artistic person, the creative artworker is a valuable...
by Debbie Holden | Oct 4, 2012 | Careers Advice, Job Descriptions
Brands are all-powerful. Global corporations, product manufacturers, retailers, service providers and even political parties and pop stars spend vast sums annually keeping their brands alive, talked about and delivering commercial results. So what exactly is a brand...
by Debbie Holden | Sep 10, 2012 | Careers Advice, Job Descriptions
Marketing communications jobs include public relations work as well as in-house corporate communications and general marketing. Marketing communications professionals and PR practitioners work across a wide range of industries. When mapping out your career plan in...
by Debbie Holden | Sep 10, 2012 | Careers Advice, Job Descriptions
Are you interested in being a marketing manager but not sure what is involved? To start with it’s important to be aware of how marketing plays such a vital role in almost every industry sector. In its simplest form, marketing ensures that customers’ needs are...
by Debbie Holden | Sep 10, 2012 | Careers Advice, Job Descriptions
Those with market research jobs are primarily concerned with using various market research methods to gain commercial insight for the benefit of sales and marketing departments. Research data about the current market can be used to gain feedback on a previous product...