A marketing analyst is responsible for providing information regarding customers markets and competitors. An ideal candidate for the job will have experience in the field of planning and managing research projects.
Responsibilities of a Market Analyst
- Provide ROI analysis on all marketing campaigns and sales activities.
- Answer specific business questions.
- Design research projects.
- Identify new market opportunities.
- Conduct market research.
- Create surveys to capture market data.
- Manage targeting.
- Competitive analysis to ensure staying one step ahead of competitors.
- Monitor and track competitive advertisements.
Marketing Analyst Job Requirements
- University degree in business, marketing or related field.
- Experience in marketing or market research.
- Knowledge of sales, marketing and business processes.
- Strong project management skills.
- Problem solving skills.
- Time management and organisational capabilities.
- Ability to travel.
Salary for Market Analyst Jobs
Usually between £24,000 – £47,000 per year.
Marketing communications jobs: Job description
Marketing communications jobs include public relations work as well as in-house corporate communications and general marketing. Marketing communications professionals and PR practicioners work across a wide range of industries. When mapping out your career plan in this area, you should be aware of the distinction between working in-house for a company or as part of a PR or marketing communications consultancy.
Marketing manager jobs: Job description
Are you interested in being a marketing manager but not sure what is involved? To start with it’s important to be aware how marketing plays such a vital role in almost every industry sector. In its simplest form, marketing ensures that customers’ needs are met while the company continues to grow profitably
Market research jobs: Job description
Those with market research jobs are primarily concerned with using various market research methods to gain commercial insight for the benefit of sales and marketing departments.
