A marketing analyst is responsible for providing information regarding customers markets and competitors. An ideal candidate for the job will have experience in the field of planning and managing research projects.

 

Responsibilities of a Market Analyst

  • Provide ROI analysis on all marketing campaigns and sales activities.
  • Answer specific business questions.
  • Design research projects.
  • Identify new market opportunities.
  • Conduct market research.
  • Create surveys to capture market data.
  • Manage targeting.
  • Competitive analysis to ensure staying one step ahead of competitors.
  • Monitor and track competitive advertisements.

 

Marketing Analyst Job Requirements

  • University degree in business, marketing or related field.
  • Experience in marketing or market research.
  • Knowledge of sales, marketing and business processes.
  • Strong project management skills.
  • Problem solving skills.
  • Time management and organisational capabilities.
  • Ability to travel.

 

Salary for Market Analyst Jobs

Usually between £24,000 – £47,000 per year.

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