A marketing analyst is responsible for providing information regarding customers markets and competitors. An ideal candidate for the job will have experience in the field of planning and managing research projects.
Responsibilities of a Market Analyst
- Provide ROI analysis on all marketing campaigns and sales activities.
- Answer specific business questions.
- Design research projects.
- Identify new market opportunities.
- Conduct market research.
- Create surveys to capture market data.
- Manage targeting.
- Competitive analysis to ensure staying one step ahead of competitors.
- Monitor and track competitive advertisements.
Marketing Analyst Job Requirements
- University degree in business, marketing or related field.
- Experience in marketing or market research.
- Knowledge of sales, marketing and business processes.
- Strong project management skills.
- Problem solving skills.
- Time management and organisational capabilities.
- Ability to travel.
Salary for Market Analyst Jobs
Usually between £24,000 – £47,000 per year.
Content marketing manager: Job description
The role of content manager, or digital content strategist, has become vital in the world of marketing in recent years.
CRM manager: Job description
This role is increasingly valued in large companies as customer knowledge becomes ever more important in marketing strategy. The CRM Manager will plan, execute and follow up on customer retention campaigns through a variety of media – most likely to be SMS, direct mail, email and social marketing.
CRM administrator: Job description
Companies gather vast amounts of data about their customers today, and they are hiring bright, technically minded CRM specialists to help them understand what the date means, and how they can use it in their marketing activities.