Want to know how much you could make working in the the marketing industry? Or what the average salary ranges for different roles are?
There are a wide range of jobs in marketing, and pay varies significantly based on job title.
Below, we have collected data on salaries in the marketing industry, based on the job adverts we posted in 2018-19, and the comparison with 2017-18.
The table above shows the percentage difference in average salaries per category year on year.
As we can see, the category which experienced the highest growth, according to the jobs recruiters posted in 2019, was Mobile Marketing jobs. The average salary for these roles increased by 35.43%.
The category with the second highest increase was Marketing and Sales roles (18.08%), and the average salary for SEO and PPC roles rose by 17.82%.
The average salary for Direct Marketing jobs increased by 14.13%, and Marketing Director jobs increased by 12.12%.
The category which experienced the largest decrease in average salary in 2019 was Fundraising roles. This was followed by Sponsorship Marketing jobs – the average salary decreased by 19.97%.
Marketing Executive jobs increased by 0.37%, and salaries for Product Development jobs decreased by 2.71%.
The average salary for Graduate Marketing jobs decreased by 11.14%.
To see the full breakdown, download our salary report in full now:
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Don’t be the ‘colouring-in department’ warns Marketing Society president
At the Marketing Society Conference in London this week, society president Amanda Mackenzie called on the marketing community to behave more ethically and work to improve its standing in business management.
Mackenzie, who is also Aviva’s chief marketing and communications officer, said the marketing industry needed to be bolder to avoid being seen as “the colouring-in department”.
Dos and don’ts for Marketing Graduates
For marketing graduates specifically, the competition can be exceptionally fierce. Due to the popularity of this career choice, marketing graduates certainly need to make sure they perform to the best of their ability in 2013 in order to ensure triumph in the job hunt.
Video CVs: A help or hindrance when applying for marketing jobs?
Today’s CVs are full of hyperlinks to online profiles, blog spots, digital portfolios and company pages. The next development – something UK recruiters are gradually seeing more and more of – is the video CV, or VCV. The marketing, PR and new media sectors are likely to see an influx of the latest VCVs during 2013 and beyond, marketing HR experts predict.
Do self-employed marketing professionals earn more?
How does this compare with permanent jobs in marketing? According to the Croner Marketing Rewards Survey 2012/2013, the average London salary for a marketing executive working in middle management is currently £35,000, while a brand manager in London is paid £39,000. A marketing comms manager gets £38,000.
80% of smartphone owners use their devices while watching television
80% of smartphone owners use their device while watching television, according to the latest eCustomerServiceIndex results from eDigitalResearch and IMRG
Brand manager – Job description
Brand management is ‘the application of marketing techniques to a specific product, product line, or brand’ according to the official definition. So it follows that the job of brand manager is about taking on the marketing responsibility for a specific brand or group of brand
