German Jobs Site ‘Jobs In Town’ Launch Innovative Ad Campaign

And you know it is.

A German jobs site called Jobs In Town launched an ad campaign this year that had us smiling and thinking at the same time. We’re calling it “sminking”.

In the well-positioned posters, machines, objects and even arcade games are shown to be hosting a hard done-by worker literally pulling the strings. With the caption “life’s too short for the wrong job”, each picture is arresting enough to make commuters stop and think.

Who knew that was was an accountant inside every ATM or a musician in every juke box?

Each advert makes an excellent point while being entertaining and creative with the use of space. We especially love the man on the bike who powers a child’s car ride all day long. That was obviously not easy to design and make happen.

There’s a real message here too – while these jobs aren’t real (thankfully), many people feel trapped by unfulfilling careers. It’s hoped that by posting adverts like this, job hunters will be given the push they need to start looking for something new.

A huge amount of credit should go to the models in each poster for really bringing each ‘job’ to life, and to the designers who thought of everything possible to make each photo as engaging and interesting as possible. Look at the detail in each ad!

Which is your favourite?

(Hat tip to Design Taxi)

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