How did you get into this career?
After I graduated from university I worked in PR, television and branding for a major design agency, so marketing was a natural progression.
What attracted you to marketing?
I was attracted to marketing because enjoy the creative process of coming up with ideas and then bringing them to life.
What does a typical day look like?
There is no typical day! PromoVeritas ensure that the prize draws and competitions for some of the world’s biggest brands are run right and my job is to spread the message about how important it is to run promotions compliantly. So one minute I may be updating our website, the next planning a direct email campaign, and then I will be organising one of our monthly breakfast briefings or writing blog posts. This week I spent a lot of time working out the logistics of getting a box of fresh strawberries sent to over 100 of our prime prospects in the hot weather. It was part of our ‘Don’t Pick Your Own’ campaign designed to tell brand managers that under industry rules an independent entity ( e.g. PromoVeritas) should be the ones picking winners of prize draws or judging competitions. What fun.
What skills/qualities does a person need?
What advice would you give to someone looking to move towards a role like this?
Be open to any opportunity that comes your way – any marketing role, however junior, is a chance to network, to gain new talents and to help make a difference to a business.
What would you say your are most passionate about in your job?
I’m probably most passionate about getting the message out about running promotions right. So many brands are breaking the rules or letting down consumers and I want to make sure we are making the world of promotions fair and safe for the public.
Mobilegeddon – Some Useful Articles
As a marketer, you can’t help but have heard of ‘Mobilegeddon’ – Google’s latest algorithm update that priorities websites based on how ‘mobile-friendly’ they appear to be. There’s been plenty of talk and tweets on the subject, so we’ve put together a quick guide to sources of useful information on the topic now it’s started rolling out…
Marketing Assistant Jobs – The Essential Guide
If you’re looking to secure a Marketing Assistant job, then you’re in the right place! But before you start applying, take a read of our guide to the role, so you know what your future employer will expect of you, and what you can expect of them!
What To Share on Social Media When Jobseeking
We offer some advice on what to share on social media when jobseeking. Here’s how to use social media as an extension to your CV!
Marketing Lessons Learned From Game Of Thrones
Are you all as excited about Game of Thrones as we are here at Simply Marketing Jobs? Though there’s no such thing as social media in the Seven Kingdoms, we think there’s some pretty good advice for your marketing work…
Top Twitter Fails of The Last Year
Twitter is great for a couple of things, interacting with friends and your idols, getting the latest news and views and our personal favourite, hilarious fails. Yes that’s right, we love nothing more than a good old Twitter fail, especially...
The 7 CV Errors You Cannot Afford to Make
You’ve found a job sent from the employment gods. You’re perfect, the company is perfect and the interview would be only a formality. Before you apply and change your life forever, there is one vital thing to remember. The CV. Have you fallen...
