Going freelance in marketing: What it takes and how to get started
Some dream of freelancing. Others have freelancing thrust upon them. Either way, if you want to pursue a career as a marketing freelancer, you need to take it seriously. This is not simply a lifestyle choice: it is a way of earning a living and the best are in high...
Winning back trust: 7 ways to make marketing noble again
With the explosion of new media channels since the 1990s – particularly the ever-growing field of social marketing – it’s becoming easy to irritate customers with ill-timed, irrelevant or just plain intrusive messaging. Consumers often complain of a lack...
Marketing communications jobs: Job description
Marketing communications jobs include public relations work as well as in-house corporate communications and general marketing. Marketing communications professionals and PR practitioners work across a wide range of industries. When mapping out your career plan in...
Marketing manager jobs: Job description
Are you interested in being a marketing manager but not sure what is involved? To start with it’s important to be aware of how marketing plays such a vital role in almost every industry sector. In its simplest form, marketing ensures that customers’ needs are...
Market research jobs: Job description
Those with market research jobs are primarily concerned with using various market research methods to gain commercial insight for the benefit of sales and marketing departments. Research data about the current market can be used to gain feedback on a previous product...
