A marketing analyst is responsible for providing information regarding customers markets and competitors. An ideal candidate for the job will have experience in the field of planning and managing research projects.
Responsibilities of a Market Analyst
- Provide ROI analysis on all marketing campaigns and sales activities.
- Answer specific business questions.
- Design research projects.
- Identify new market opportunities.
- Conduct market research.
- Create surveys to capture market data.
- Manage targeting.
- Competitive analysis to ensure staying one step ahead of competitors.
- Monitor and track competitive advertisements.
Marketing Analyst Job Requirements
- University degree in business, marketing or related field.
- Experience in marketing or market research.
- Knowledge of sales, marketing and business processes.
- Strong project management skills.
- Problem solving skills.
- Time management and organisational capabilities.
- Ability to travel.
Salary for Market Analyst Jobs
Usually between £24,000 – £47,000 per year.
Which marketing qualification looks best on a CV?
We hear time and again that marketing recruiters are looking for the right skills, experience and aptitude when hiring for marketing assistant, brand manager and digital marketing roles. Many HR departments want to see a solid marketing qualification...
Passion drives success: an interview with email marketing expert Jared Thompson
Today we are joined by Jared Thompson, a Senior Digital Marketing Executive within the Recruitment Sector. Jared has kindly agreed to give us an insight into his role for those who may be interested in moving into a similar career. Background “I...
How to master a Skype interview
It’s no surprise that with the evolution of modern technology, some interviews are now being conducted digitally. Skype interviews have grown in popularity, but for those of us who have never used it before, the prospect can be daunting. ...
