A marketing analyst is responsible for providing information regarding customers markets and competitors. An ideal candidate for the job will have experience in the field of planning and managing research projects.

 

Responsibilities of a Market Analyst

  • Provide ROI analysis on all marketing campaigns and sales activities.
  • Answer specific business questions.
  • Design research projects.
  • Identify new market opportunities.
  • Conduct market research.
  • Create surveys to capture market data.
  • Manage targeting.
  • Competitive analysis to ensure staying one step ahead of competitors.
  • Monitor and track competitive advertisements.

 

Marketing Analyst Job Requirements

  • University degree in business, marketing or related field.
  • Experience in marketing or market research.
  • Knowledge of sales, marketing and business processes.
  • Strong project management skills.
  • Problem solving skills.
  • Time management and organisational capabilities.
  • Ability to travel.

 

Salary for Market Analyst Jobs

Usually between £24,000 – £47,000 per year.

Not working
Why marketers move jobs

Why marketers move jobs

As we creep towards the end of 2018, you might start to wonder whether your year was spent in the job you want to be in next year.   When you’re happy at work, you feel enthusiastic, motivated and engaged. But if there are a few issues concerning you...

15 interview questions you should be prepared to answer

15 interview questions you should be prepared to answer

Today, we’re joined by Ali Schwanke, Founder and CEO of Simple Strat, the marketing agency for companies who are serious about growth. Ali has been on both ends of the stick with regards to job hunting. Here, she speaks from her experience as a recruiter,...