It’s one of the most glamorous jobs in marketing – promotions jobs can be a lot of fun and of great benefit to a business looking to make an impression on the market. The job can change on a daily basis, from coordinating PR strategies to organising events.
To learn more about what a job in promotions entails, read the information below.
Jobs in Promotions – Daily Tasks and Work Overview
The PR Aspect of Promotions
- Planning and executing company PR strategies – both for trade (B2B) and consumer (B2C)
- Fielding enquiries from the media and general public
- Drafting and mailing press releases
- Analysing and responding to media coverage relating to the employer
- Taking responsibility for all company publicity initiatives
- Managing negative PR calmly and effectively
- Carrying out market research to ensure a business is being pitched correctly
- Presenting and pitching at trade conferences
- Coordinating product launches
- Exploiting the latest marketing and social networking techniques to ensure a business or product reaches the widest possible audience
The Event Organisation Aspect of Promotions
- Researching the calendar for event opportunities relating to both the trade and the consumer
- Ensuring event budgets are correctly managed
- Booking pitches at individual events
- Cooperating with event organisers to establish event requirements
- Drafting event proposals and organising staff to manage event days
- Adhering to all health and safety legislation in relation to an event and ensuring all insurance policies are followed
- Selling exhibition space, sponsorship, and making considerations over layout (when hosting the event)
- Preparing marketing paraphernalia (such as brochures, cards and freebies) to last for the duration of the event
- Organising media packs
- Arranging the clean-up operation and a briefing post-event
Interested in pursuing a career in this exciting area? View promotional jobs on Simply Marketing Jobs.
Flexible working
What are your views?
Feel Good Contacts’ marketing team share why they love marketing
When compared to traditional marketing, digital marketing encompasses a range of activities which provides an increased level of customer engagement. Over the years, brands have turned to digital marketing to interact with their target audience - reaching...
Marketing manager job description
A marketing manager is responsible for managing a company’s marketing projects. Working as a marketing manager, you will likely have a team to manage, where you will oversee all promotional materials and marketing campaigns, and report on general...
Day in the life of a marketing manager
Abi Roman is a marketing manager at PromoVeritas. Today, she gives us an insight into her role, and how she got there. How did you get into this career?After I graduated from university I worked in PR, television and branding for a major design agency,...
