It’s one of the most glamorous jobs in marketing – promotions jobs can be a lot of fun and of great benefit to a business looking to make an impression on the market. The job can change on a daily basis, from coordinating PR strategies to organising events.
To learn more about what a job in promotions entails, read the information below.
Jobs in Promotions – Daily Tasks and Work Overview
The PR Aspect of Promotions
- Planning and executing company PR strategies – both for trade (B2B) and consumer (B2C)
- Fielding enquiries from the media and general public
- Drafting and mailing press releases
- Analysing and responding to media coverage relating to the employer
- Taking responsibility for all company publicity initiatives
- Managing negative PR calmly and effectively
- Carrying out market research to ensure a business is being pitched correctly
- Presenting and pitching at trade conferences
- Coordinating product launches
- Exploiting the latest marketing and social networking techniques to ensure a business or product reaches the widest possible audience
The Event Organisation Aspect of Promotions
- Researching the calendar for event opportunities relating to both the trade and the consumer
- Ensuring event budgets are correctly managed
- Booking pitches at individual events
- Cooperating with event organisers to establish event requirements
- Drafting event proposals and organising staff to manage event days
- Adhering to all health and safety legislation in relation to an event and ensuring all insurance policies are followed
- Selling exhibition space, sponsorship, and making considerations over layout (when hosting the event)
- Preparing marketing paraphernalia (such as brochures, cards and freebies) to last for the duration of the event
- Organising media packs
- Arranging the clean-up operation and a briefing post-event
Interested in pursuing a career in this exciting area? View promotional jobs on Simply Marketing Jobs.
Flexible working
What are your views?
20 top CV tips for 2020
January is almost here, and there’s probably a lot going on around you at the moment - festive parties have taken their toll, and now as your company prepares to tackle 2020 with a vengeance, you might be asking yourself if you still want to be in the same...
How much do people in marketing earn?
The Office of National Statistics has released figures showing that those who work in marketing earn an average of £36,436 per year, which is in line with the UK average salary of £36,611 (which accounts for all employees in full-time work).The report...
How to work from home
Working from home is very prevalent in the marketing industry. In fact, Brand Recruitment recorded that marketing professionals ranked flexible working as the most important benefit to them in their annual Marketing Salary Survey in 2018. And it’s no...
