Promotions Job Description

It’s one of the most glamorous jobs in marketing – promotions jobs can be a lot of fun and of great benefit to a business looking to make an impression on the market. The job can change on a daily basis, from coordinating PR strategies to organising events.

To learn more about what a job in promotions entails, read the information below.

Jobs in Promotions – Daily Tasks and Work Overview

The PR Aspect of Promotions

• Planning and executing company PR strategies – both for trade (B2B) and consumer (B2C)
• Fielding enquiries from the media and general public
• Drafting and mailing press releases
• Analysing and responding to media coverage relating to the employer
• Taking responsibility for all company  publicity initiatives
• Managing negative PR calmly and effectively
• Carrying out market research to ensure a business is being pitched correctly
• Presenting and pitching at trade conferences
• Coordinating product launches
• Exploiting the latest marketing and social networking techniques to ensure a business or product reaches the widest possible audience

The Event Organisation Aspect of Promotions

• Researching the calendar for event opportunities relating to both the trade and the consumer
• Ensuring event budgets are correctly managed
• Booking pitches at individual events
• Cooperating with event organisers to establish event requirements
• Drafting event proposals and organising staff to manage event days
• Adhering to all health and safety legislation in relation to an event and ensuring all insurance policies are followed
• Selling exhibition space, sponsorship, and making considerations over layout (when hosting the event)
• Preparing marketing paraphernalia (such as brochures, cards and freebies) to last for the duration of the event
• Organising media packs
• Arranging the clean-up operation and a briefing post-event

Interested in pursuing a career in this exciting area? View promotional jobs on Simply Marketing Jobs.