Marketing PR jobs have the main aim of managing the reputations of organisations. Working in PR can be for an organisation directly or for an agency. Some agencies will specialise in one particular sector and are experts on topics such as healthcare or consumerism.
PR – or Public Relations – can involve a number of different activities in order to represent a company, product or individual. PR communications jobs can include:
- Working with the media
- Writing and editing
- Research, planning and evaluating
- Event managing
The aim of PR communications jobs is to give an agreed impression to the public through different ways, in order to influence the opinion of a consumer positively.
Marketing PR jobs require the use of all types of media and communication methods to develop, keep up and manage an organisation’s reputation. A lot of the time the message is communicated through third parties to certain audiences. Publicity is usually gained through these media. The findings of research are important as they are reported to management who can then tailor their needs specifically.
Marketing PR Jobs Activities
PR communications jobs can entail a number of different activities, but generally, their targets include:
- Creating PR strategies from planning stages to implementation
- Liaising with the media and other organisations (including answering their queries)
- Creating press releases for certain media and distributing them
- Writing in-house publications such as magazines
- Creating brochures, leaflets, videos, photos, films for publicity
- Organising events such as press conferences, press tours and exhibitions
- Finding sponsorship opportunities
- Organising market research
- Managing the PR if your client goes through a public crisis
PR Advertising Jobs
Sometimes PR and advertising jobs are confused, but it is important to remember that there are differences between the two. As opposed to PR advertising jobs require different activities and methods. Instead of the free communications used by PR advertising jobs pay for a direct sell to a company through their own creations.
Marketing communications jobs: Job description
Marketing communications jobs include public relations work as well as in-house corporate communications and general marketing. Marketing communications professionals and PR practicioners work across a wide range of industries. When mapping out your career plan in this area, you should be aware of the distinction between working in-house for a company or as part of a PR or marketing communications consultancy.
Marketing manager jobs: Job description
Are you interested in being a marketing manager but not sure what is involved? To start with it’s important to be aware how marketing plays such a vital role in almost every industry sector. In its simplest form, marketing ensures that customers’ needs are met while the company continues to grow profitably
Market research jobs: Job description
Those with market research jobs are primarily concerned with using various market research methods to gain commercial insight for the benefit of sales and marketing departments.
