It’s perhaps the toughest marketing position of them all – anyone looking for a career in direct marketing needs to have a bullish personality with the capability of taking the rough with the smooth. Although direct marketing can sometimes be an extremely challenging work environment, if it’s done effectively it can be of great benefit to an employer.
What is Direct Marketing?
In a nutshell, direct marketing is a method where advertisers pitch a product or service to a customer on a direct, one-to-one basis. It’s one of the oldest forms of marketing and can be very successful – but if a direct marketing campaign is executed poorly, it can actually cause a business more harm than good in the long term.
Learn more about the daily duties of a direct marketing professional in the guide below.
Direct Marketing Jobs – Work Overview
Common daily duties of a direct marketing professional include:
- Promoting products or services in targeted campaigns by email or telephone to new and existing clients
- Producing catalogues, brochures, vouchers, competitions and freebies in relation to a product or service to market a product or service effectively
- Compiling client databases
- Carrying out data analysis and market research
- Direct sales jobs – both door-to-door and by phone
- Writing, proofreading and distributing targeted copy
- Managing budgets and accounts
- Monitoring the actions of competitors
Jobs in Direct Marketing – Required Skills
- Excellent written and oral communication skills
- A creative mind
- Versatility
- Strong organisational skills and attention-to-detail
- Intuitive business brain
- Excellent time management skills
- The ability to thrive under pressure
- A flair for numbers
- Confidence and enthusiasm
Interested in a career in this area of marketing? Find direct marketing jobs on Simply Marketing Jobs.
Content marketing manager: Job description
The role of content manager, or digital content strategist, has become vital in the world of marketing in recent years.
CRM manager: Job description
This role is increasingly valued in large companies as customer knowledge becomes ever more important in marketing strategy. The CRM Manager will plan, execute and follow up on customer retention campaigns through a variety of media – most likely to be SMS, direct mail, email and social marketing.
CRM administrator: Job description
Companies gather vast amounts of data about their customers today, and they are hiring bright, technically minded CRM specialists to help them understand what the date means, and how they can use it in their marketing activities.
I’ve been started preparing a considerable sum of analysis on direct internet marketing for a new review that i am doing and undoubtedly felt like stating that you blog page is quite solid. Thanks for the informative answers you have assembled.