Marketing agencies are responsible for advertising and increasing awareness of a certain brand or its products. There are lots of different marketing agencies in and around the UK that specialise in a lot of different areas of marketing. Marketing agencies can vary quite a lot in their methods and delivery.

Direct marketing agencies contact customers and the target audience directly; this can include email campaigns, direct phone calls and mail campaigns. Direct marketing agencies do not use what is considered ‘regular’ advertising; instead, they opt for a very visible and fairly simple but effective advertising method. These direct marketing agencies are often best suited to small or medium sized companies that don’t have a specific and strong brand message. Direct marketing campaigns, if executed successfully, can have a very good return on investment.

Field marketing agencies specialise in taking products and services out into the field and advertising them accordingly, this can include things like exhibiting at trade shows or events, giving free samples or conducting market research. Field marketing is another highly visible form of marketing. Point of sale displays are common ways of increasing brand visibility and awareness. A lot of field marketing agencies employ mystery shoppers to test out a product, service or outlet in order to improve it.

Search engine marketing agencies work alongside a company or a brand to make their products and services more visible in search engines, therefore, attracting more hits. This practice is commonly known as SEO – Search Engine Optimisation. SEO does not cost anything but rather is a group of principles and strategies applied to all content to improve rankings on search engine results and to generate a higher amount, and better quality of traffic through a website. Another method that search engine marketing agencies use is to pay to have their client’s products or services placed in a desirable location on a search engine.

Not working
Digital marketing interview questions and answers

Digital marketing interview questions and answers

Once you’ve sent in a tailored CV and cover letter, you’ll likely hear back an employer regarding an interview. This is great news, and it could be your chance to get your foot in the door of a new and exciting challenge.But are you prepared for your interview?...

How to write a resignation letter

How to write a resignation letter

The decision to resign from your current job will always be a tough one. Perhaps you've been at the same company for years, and are now ready for a new challenge. Maybe things have changed in the company and it doesn't feel like home anymore...or you might...

4 Ideal Learning Environments for Millennials

4 Ideal Learning Environments for Millennials

Almost 50% of millennials believe that they will leave their current jobs within two years. Does this mean that job-hopping isn’t just a myth? Before we make any conclusion and label this generation lazy and unreliable, it’s important to inspect what makes...