So the job sounds great, but everything else seems wrong. There are a number of realistic factors that help jobseekers to identify if a potential role is the right fit or not. The role could be perfect, but it could be miles away from family and friends, or there might not be any benefits that speak to them, for example.
We released our 2018-19 annual report in January, which included a survey of professionals in the marketing industry who are currently searching for a new job, and asked them about their motivations. We also surveyed jobseekers on our site with some other questions too, to provide an insight to recruiters on what jobseekers want when they consider a new marketing job. The questions we asked are as follows:
- How often do you search for jobs?
- Would you still apply for a job if it didn’t display salary information?
- When did you last receive a pay rise?
- Why are you searching for a new job?
- What benefits do you look for most when looking for a job?
- What’s the most important factor when looking for a new job?
- How far would you be willing to travel for a new job?
- Would you be willing to relocate for an attractive job?
How often do you search for new jobs?
When asked how often they searched for new jobs, a whopping 76.9% of marketers told us they searched daily. This could prove a very useful piece of advice for recruiters who forget to repost their jobs after its expiry date. Refreshing your role could get it seen by alot more people.
16.9% said they searched weekly, while 6.2% said they searched monthly.
59.6% said they would not apply for a new job if the advert didn’t display salary information, suggesting they want to know what they’re being offered before pursuing the role.
42.1% said they would still apply.
When asked when they last received a pay rise, 55.8% of marketers said annually.
18.6% said they got a raise more than a year ago, while 11.6% said their last salary increase was 2+ years ago.
9.3% said quarterly, while 4.7% said they received a raise bi-annually.
When asked about their motivation to find a new job, 27.9% of marketers told us they were in search of career progression.
A further 27.9% said they were looking for a new challenge to get stuck into, while 23% were in search of a better salary.
13.1% of marketers said they were relocating to a new city or country, and 8.2% said they were looking for a job that was closer to home.
What benefits do you look for in a new role?
42% said they looked for flexible working, while 15% said they found healthcare to be the best benefit a company could offer.
11% said pensions were more important to them.
7% of jobseekers said life insurance was a benefit they look for, and 6% said that car parking was essential.
For those who replied ‘Other’, benefits mentioned included childcare vouchers, a cycle to work scheme and a gym membership.
When asked what the most important factor was when searching for a new job, 32.4% of marketers said salary was most important.
29.7% said location was more important to them, and 18.9% said flexible working was what they looked for in a new marketing role.
13.5% said benefits, and 5.4% said ‘Other’.
29.8% of marketers said they would be willing ti travel between 10 and 20 miles for work.
25.5% said they would be willing to travel 5 – 10 miles for work.
19.1% said they would travel 20 – 30 miles for work, while 17% said they would travel 30+ miles.
8.5% said they would travel less than 5 miles for work.
When asked would they be willing to relocate for a new job, 57.9% said yes, while 42.1% said no. Young and ambitious graduates are more willing to up and move their lives for a new career. Some professionals might even be willing to uproot their family to a new city or country for the right job. The key is to reassure them that this is the right move.
So why is this information useful? Well, if you’re a recruiter looking to create a job advert that stands out from the rest, then the data above could help. Crafting a targeted job advert relevant to professionals in the marketing industry could increase the amount of applications you see, and small changes like allowing flexible working could prove successful for both your hiring efforts and retention.
If you’d like to post a job advert with Simply Marketing Jobs, click the button below to do just that.
Want to see more of our annual report? Download it here.
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