Here’s your weekly roundup on the latest news:
John Lewis profits have seen a huge 99% drop, while Apple reveals 3 new iPhones. McDonald’s workers have planned a strike over sexual harassment and Nike issues a rallying cry to women in its latest campaign.
John Lewis profits drop 99%: The retail giant has posted a 99% drop in profits before tax and exceptional items to £1.2m for the first half of 2018. John Lewis has blamed this drop on the price-matches they set out to compete in their market.
Apple reveals 3 new iPhones: All 3 handsets are more powerful than the original model, and while the iPhone XS features the same screen size as the original model (14.7cm), the iPhone XR has a 15.5cm screen but is lower quality, and the iPhone XS Max has a 16.5cm display.
McDonald’s workers plan strike over sexual harassment: Multiple workers in the US are planning to stage a strike, lasting for a day, to force the business to do more to protect staff against sexual harassment at work.
Nike issues a rallying cry to women in their latest campaign: The ad, by Wieden+Kennedy, features Serena Williams, who is at the centre of a racism and sexism storm following her loss in the US Open final and subsequent depiction in a cartoon in an Australian newspaper. Nike sponsors Williams and has featured her extensively in its new campaign to mark 30 years of its ‘Just Do It’ tagline.
Why Unilever is no longer working with social media ‘influencers’ who buy followers
Consumer goods giant Unilever is cutting ties with “influencers” on digital media who buy their followers. With increased calls for transparency in advertising, the mega consumer packaged goods (CPG) company said that it would never buy...
What does a graduate marketing role look like?
Marketing is a fast-paced, constantly evolving role that is perfect for an ambitious and organised individual looking for a new challenge. If you’re fresh out of university and considering a role in marketing, this is what you can expect from...
Email marketers stung by GDPR regulations
Email is one of the most effective ways for companies to reach potential customers, but the new GDPR regulations are heavily affecting email marketing campaigns. A report from CNBC suggested that the new rules are hurting email marketing...
