Here’s your weekly roundup on the latest news:
John Lewis profits have seen a huge 99% drop, while Apple reveals 3 new iPhones. McDonald’s workers have planned a strike over sexual harassment and Nike issues a rallying cry to women in its latest campaign.
John Lewis profits drop 99%: The retail giant has posted a 99% drop in profits before tax and exceptional items to £1.2m for the first half of 2018. John Lewis has blamed this drop on the price-matches they set out to compete in their market.
Apple reveals 3 new iPhones: All 3 handsets are more powerful than the original model, and while the iPhone XS features the same screen size as the original model (14.7cm), the iPhone XR has a 15.5cm screen but is lower quality, and the iPhone XS Max has a 16.5cm display.
McDonald’s workers plan strike over sexual harassment: Multiple workers in the US are planning to stage a strike, lasting for a day, to force the business to do more to protect staff against sexual harassment at work.
Nike issues a rallying cry to women in their latest campaign: The ad, by Wieden+Kennedy, features Serena Williams, who is at the centre of a racism and sexism storm following her loss in the US Open final and subsequent depiction in a cartoon in an Australian newspaper. Nike sponsors Williams and has featured her extensively in its new campaign to mark 30 years of its ‘Just Do It’ tagline.
Creating a viral marketing video
Today, anyone can make a video and everyone can share it. So creating an online viral phenomenon is easy, right? Well, not quite. Despite the endless stream of overnight successes, only 1.2% of videos on Facebook actually go viral. So how do we at...
How virtual events are set to be the No.1 trend for 2020
These days you don’t have to search very far to find a live event that is accessible to stream via a smartphone, tablet or laptop. In January 2017, Donald Trump’s inauguration broke all records, becoming the most live-streamed event in the history of live-streamed...
5 key topics at the B2B Marketing Expo
It can be hard to keep up to date with everything that is sweeping over the marketing industry, that’s why we have taken it upon ourselves to give you a brief glimpse into the 5 key topics that will covered during the B2B Marketing Expo in a few weeks time. ...
