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Which sectors in the UK spend the most on influencer marketing?
CampaignDeus ran a survey of 4,500 UK influencers, studying 700,000 individual posts from their Instagram accounts in the first half of 2018.According to Campaign, UK-based influencers with a very low proportion of their audience based in the UK,...
Weekly news round-up
Each week, we’ll be rounding up the biggest news stories in the marketing world. This week, the biggest news revolves around Netflix’s shares plummeting, the PM responds to Airbus' threat in the aerospace industry, M&S makes plans to cut...
Controversial copyright law rejected by EU parliament
The European Parliament has voted against an incredibly controversial new set of copyright rules that campaigners claim could "ban memes". The proposed rules would have put more responsibility on websites to check for copyright infringements,...
4 marketing trends to include in your strategy
In this blog, we take a look at the digital marketing tactics that will not only amp up your marketing campaigns, but will also improve your conversion rates. Put your trust in others to create reputable, valuable content The transition...
Why Unilever is no longer working with social media ‘influencers’ who buy followers
Consumer goods giant Unilever is cutting ties with “influencers” on digital media who buy their followers. With increased calls for transparency in advertising, the mega consumer packaged goods (CPG) company said that it would never buy...
What does a graduate marketing role look like?
Marketing is a fast-paced, constantly evolving role that is perfect for an ambitious and organised individual looking for a new challenge. If you’re fresh out of university and considering a role in marketing, this is what you can expect from...
Email marketers stung by GDPR regulations
Email is one of the most effective ways for companies to reach potential customers, but the new GDPR regulations are heavily affecting email marketing campaigns. A report from CNBC suggested that the new rules are hurting email marketing...
Copyright law “will” be the end of memes
A new copyright law from the European Union would lead to the banning of memes on the internet, digital campaigners are warning. The EU Copyright Directive intends to protect the intellectual property rights of people who upload their material...
How to create an infographic
An infographic is an image created to show data or other information in a visual manner. Creating infographics can help you to present information in a more digestible and creative form. “But how do I make one?” - that’s simple! All you need is...