How did you get into this career?
After I graduated from university I worked in PR, television and branding for a major design agency, so marketing was a natural progression.
What attracted you to marketing?
I was attracted to marketing because enjoy the creative process of coming up with ideas and then bringing them to life.
What does a typical day look like?
There is no typical day! PromoVeritas ensure that the prize draws and competitions for some of the world’s biggest brands are run right and my job is to spread the message about how important it is to run promotions compliantly. So one minute I may be updating our website, the next planning a direct email campaign, and then I will be organising one of our monthly breakfast briefings or writing blog posts. This week I spent a lot of time working out the logistics of getting a box of fresh strawberries sent to over 100 of our prime prospects in the hot weather. It was part of our ‘Don’t Pick Your Own’ campaign designed to tell brand managers that under industry rules an independent entity ( e.g. PromoVeritas) should be the ones picking winners of prize draws or judging competitions. What fun.
What skills/qualities does a person need?
What advice would you give to someone looking to move towards a role like this?
Be open to any opportunity that comes your way – any marketing role, however junior, is a chance to network, to gain new talents and to help make a difference to a business.
What would you say your are most passionate about in your job?
I’m probably most passionate about getting the message out about running promotions right. So many brands are breaking the rules or letting down consumers and I want to make sure we are making the world of promotions fair and safe for the public.
Don’t be the ‘colouring-in department’ warns Marketing Society president
At the Marketing Society Conference in London this week, society president Amanda Mackenzie called on the marketing community to behave more ethically and work to improve its standing in business management.
Mackenzie, who is also Aviva’s chief marketing and communications officer, said the marketing industry needed to be bolder to avoid being seen as “the colouring-in department”.
Dos and don’ts for Marketing Graduates
For marketing graduates specifically, the competition can be exceptionally fierce. Due to the popularity of this career choice, marketing graduates certainly need to make sure they perform to the best of their ability in 2013 in order to ensure triumph in the job hunt.
Video CVs: A help or hindrance when applying for marketing jobs?
Today’s CVs are full of hyperlinks to online profiles, blog spots, digital portfolios and company pages. The next development – something UK recruiters are gradually seeing more and more of – is the video CV, or VCV. The marketing, PR and new media sectors are likely to see an influx of the latest VCVs during 2013 and beyond, marketing HR experts predict.
Do self-employed marketing professionals earn more?
How does this compare with permanent jobs in marketing? According to the Croner Marketing Rewards Survey 2012/2013, the average London salary for a marketing executive working in middle management is currently £35,000, while a brand manager in London is paid £39,000. A marketing comms manager gets £38,000.
80% of smartphone owners use their devices while watching television
80% of smartphone owners use their device while watching television, according to the latest eCustomerServiceIndex results from eDigitalResearch and IMRG
Brand manager – Job description
Brand management is ‘the application of marketing techniques to a specific product, product line, or brand’ according to the official definition. So it follows that the job of brand manager is about taking on the marketing responsibility for a specific brand or group of brand
