How did you get into this career?
After I graduated from university I worked in PR, television and branding for a major design agency, so marketing was a natural progression.
What attracted you to marketing?
I was attracted to marketing because enjoy the creative process of coming up with ideas and then bringing them to life.
What does a typical day look like?
There is no typical day! PromoVeritas ensure that the prize draws and competitions for some of the world’s biggest brands are run right and my job is to spread the message about how important it is to run promotions compliantly. So one minute I may be updating our website, the next planning a direct email campaign, and then I will be organising one of our monthly breakfast briefings or writing blog posts. This week I spent a lot of time working out the logistics of getting a box of fresh strawberries sent to over 100 of our prime prospects in the hot weather. It was part of our ‘Don’t Pick Your Own’ campaign designed to tell brand managers that under industry rules an independent entity ( e.g. PromoVeritas) should be the ones picking winners of prize draws or judging competitions. What fun.
What skills/qualities does a person need?
What advice would you give to someone looking to move towards a role like this?
Be open to any opportunity that comes your way – any marketing role, however junior, is a chance to network, to gain new talents and to help make a difference to a business.
What would you say your are most passionate about in your job?
I’m probably most passionate about getting the message out about running promotions right. So many brands are breaking the rules or letting down consumers and I want to make sure we are making the world of promotions fair and safe for the public.
The busy marketer’s guide to being kind to yourself
In the fast-paced world of marketing, it’s become increasingly important to be more proactive in taking care of yourself and your mental well being. As we’re a caring bunch over here at Simply Marketing, we’ve compiled our top 7 quick tips on how to be...
What does a graduate marketing role look like?
Marketing is a fast-paced, constantly evolving role that is perfect for an ambitious and organised individual looking for a new challenge. If you’re fresh out of university and considering a role in marketing, this is what you can expect from...
Copyright law “will” be the end of memes
A new copyright law from the European Union would lead to the banning of memes on the internet, digital campaigners are warning. The EU Copyright Directive intends to protect the intellectual property rights of people who upload their material...
How to create an infographic
An infographic is an image created to show data or other information in a visual manner. Creating infographics can help you to present information in a more digestible and creative form. “But how do I make one?” - that’s simple! All you need is...
Download the ultimate template marketing CV
When was the last time you refreshed your CV? At some point in your life, you’re bound to have heard the expression “never judge a book by it’s cover.” But we do. We make first impressions, within the first 7 seconds of meeting someone. And...
How Marketing and a Great CV Go Hand-in-Hand
Marketing is all about promotion, getting noticed and ultimately, getting the desired results. Well isn't that what making a great CV is all about? If prospective employees don’t get from your Resume how perfect you are for their vacancy, the...
