Weekly news round-up
Each week, we’ll be rounding up the biggest news stories in the marketing world. This week, the biggest news revolves around Netflix’s shares plummeting, the PM responds to Airbus’ threat in the aerospace industry, M&S makes plans to cut more jobs, Mazda...
Controversial copyright law rejected by EU parliament
The European Parliament has voted against an incredibly controversial new set of copyright rules that campaigners claim could “ban memes”. The proposed rules would have put more responsibility on websites to check for copyright infringements, and forced...
4 marketing trends to include in your strategy
In this blog, we take a look at the digital marketing tactics that will not only amp up your marketing campaigns, but will also improve your conversion rates. Put your trust in others to create reputable, valuable content The transition from traditional...
Why Unilever is no longer working with social media ‘influencers’ who buy followers
Consumer goods giant Unilever is cutting ties with “influencers” on digital media who buy their followers. With increased calls for transparency in advertising, the mega consumer packaged goods (CPG) company said that it would never buy followers or work with...
What does a graduate marketing role look like?
Marketing is a fast-paced, constantly evolving role that is perfect for an ambitious and organised individual looking for a new challenge. If you’re fresh out of university and considering a role in marketing, this is what you can expect from your first marketing...
