A marketing analyst is responsible for providing information regarding customers markets and competitors. An ideal candidate for the job will have experience in the field of planning and managing research projects.
Responsibilities of a Market Analyst
- Provide ROI analysis on all marketing campaigns and sales activities.
- Answer specific business questions.
- Design research projects.
- Identify new market opportunities.
- Conduct market research.
- Create surveys to capture market data.
- Manage targeting.
- Competitive analysis to ensure staying one step ahead of competitors.
- Monitor and track competitive advertisements.
Marketing Analyst Job Requirements
- University degree in business, marketing or related field.
- Experience in marketing or market research.
- Knowledge of sales, marketing and business processes.
- Strong project management skills.
- Problem solving skills.
- Time management and organisational capabilities.
- Ability to travel.
Salary for Market Analyst Jobs
Usually between £24,000 – £47,000 per year.
Video CVs: A help or hindrance when applying for marketing jobs?
Today’s CVs are full of hyperlinks to online profiles, blog spots, digital portfolios and company pages. The next development – something UK recruiters are gradually seeing more and more of – is the video CV, or VCV. The marketing, PR and new media sectors are likely to see an influx of the latest VCVs during 2013 and beyond, marketing HR experts predict.
Do self-employed marketing professionals earn more?
How does this compare with permanent jobs in marketing? According to the Croner Marketing Rewards Survey 2012/2013, the average London salary for a marketing executive working in middle management is currently £35,000, while a brand manager in London is paid £39,000. A marketing comms manager gets £38,000.
80% of smartphone owners use their devices while watching television
80% of smartphone owners use their device while watching television, according to the latest eCustomerServiceIndex results from eDigitalResearch and IMRG
