A marketing analyst is responsible for providing information regarding customers markets and competitors. An ideal candidate for the job will have experience in the field of planning and managing research projects.
Responsibilities of a Market Analyst
- Provide ROI analysis on all marketing campaigns and sales activities.
- Answer specific business questions.
- Design research projects.
- Identify new market opportunities.
- Conduct market research.
- Create surveys to capture market data.
- Manage targeting.
- Competitive analysis to ensure staying one step ahead of competitors.
- Monitor and track competitive advertisements.
Marketing Analyst Job Requirements
- University degree in business, marketing or related field.
- Experience in marketing or market research.
- Knowledge of sales, marketing and business processes.
- Strong project management skills.
- Problem solving skills.
- Time management and organisational capabilities.
- Ability to travel.
Salary for Market Analyst Jobs
Usually between £24,000 – £47,000 per year.
5 reasons for using niche job boards for marketing jobs
A massive trend in recent years has been the growth of highly-targeted, specialist job boards, covering just about every career sector under the sun – ideal for finding marketing jobs.
Underemployed? How to get more hours
Many people in marketing jobs are ‘underemployed’ meaning they would like to work longer hours. How can they take advantage of having time on their hands, and further their career in marketing?
Any questions? DON’T ask this at your marketing job interview
Asking three or four sensible questions can have a very positive effect on the impression you leave with the interview panel when you go for a marketing job.
