A marketing analyst is responsible for providing information regarding customers markets and competitors. An ideal candidate for the job will have experience in the field of planning and managing research projects.
Responsibilities of a Market Analyst
- Provide ROI analysis on all marketing campaigns and sales activities.
- Answer specific business questions.
- Design research projects.
- Identify new market opportunities.
- Conduct market research.
- Create surveys to capture market data.
- Manage targeting.
- Competitive analysis to ensure staying one step ahead of competitors.
- Monitor and track competitive advertisements.
Marketing Analyst Job Requirements
- University degree in business, marketing or related field.
- Experience in marketing or market research.
- Knowledge of sales, marketing and business processes.
- Strong project management skills.
- Problem solving skills.
- Time management and organisational capabilities.
- Ability to travel.
Salary for Market Analyst Jobs
Usually between £24,000 – £47,000 per year.
Group interviews for marketing jobs: What to expect
Group interviews are used by large employers who are aiming to fill multiple vacancies. They are frequently used by advertising agencies and marketing and communication firms when selecting a graduate trainees or junior marketers, for example.
How to get yourself promoted in marketing
Ambitious marketers will have their eye on promotion opportunities from day one in a new job. Others – perhaps the more realistic in the marketing world – will realise that much must be proved to bosses before the marketing career ladder can be climbed.
8 great ways to stretch a miniscule marketing budget
There are signs that the UK economy is slowly picking up, but in the meantime how can marketers get the most from a limited – on in many cased TINY – marketing budget?
