A marketing analyst is responsible for providing information regarding customers markets and competitors. An ideal candidate for the job will have experience in the field of planning and managing research projects.
Responsibilities of a Market Analyst
- Provide ROI analysis on all marketing campaigns and sales activities.
- Answer specific business questions.
- Design research projects.
- Identify new market opportunities.
- Conduct market research.
- Create surveys to capture market data.
- Manage targeting.
- Competitive analysis to ensure staying one step ahead of competitors.
- Monitor and track competitive advertisements.
Marketing Analyst Job Requirements
- University degree in business, marketing or related field.
- Experience in marketing or market research.
- Knowledge of sales, marketing and business processes.
- Strong project management skills.
- Problem solving skills.
- Time management and organisational capabilities.
- Ability to travel.
Salary for Market Analyst Jobs
Usually between £24,000 – £47,000 per year.
How do I return to marketing after a career break?
There are numerous reasons why marketing professionals might take a break from the profession, and return later in their life. There may be family commitments, a desire to work abroad for a while, or to try something different such as teaching or setting up an e-commerce business.
Is early retirement being replaced by part-time work?
The idea of early retirement will appeal to many marketing professionals heading into their mid or late 50s. But how easy is it these days? You need to be financially secure and confident that departing the marketing job market for ever won’t leave you regretting the move two or three years down the line.
Will hobbies on your marketing CV help or hinder?
Opinions are divided on whether there is any purpose to the ‘interests’ section of a CV. The traditional view is that your hobbies and pastimes show something of you as a person and demonstrate how rounded you are which could help in your marketing job application.
