It’s one of the most glamorous jobs in marketing – promotions jobs can be a lot of fun and of great benefit to a business looking to make an impression on the market. The job can change on a daily basis, from coordinating PR strategies to organising events.
To learn more about what a job in promotions entails, read the information below.
Jobs in Promotions – Daily Tasks and Work Overview
The PR Aspect of Promotions
- Planning and executing company PR strategies – both for trade (B2B) and consumer (B2C)
- Fielding enquiries from the media and general public
- Drafting and mailing press releases
- Analysing and responding to media coverage relating to the employer
- Taking responsibility for all company publicity initiatives
- Managing negative PR calmly and effectively
- Carrying out market research to ensure a business is being pitched correctly
- Presenting and pitching at trade conferences
- Coordinating product launches
- Exploiting the latest marketing and social networking techniques to ensure a business or product reaches the widest possible audience
The Event Organisation Aspect of Promotions
- Researching the calendar for event opportunities relating to both the trade and the consumer
- Ensuring event budgets are correctly managed
- Booking pitches at individual events
- Cooperating with event organisers to establish event requirements
- Drafting event proposals and organising staff to manage event days
- Adhering to all health and safety legislation in relation to an event and ensuring all insurance policies are followed
- Selling exhibition space, sponsorship, and making considerations over layout (when hosting the event)
- Preparing marketing paraphernalia (such as brochures, cards and freebies) to last for the duration of the event
- Organising media packs
- Arranging the clean-up operation and a briefing post-event
Interested in pursuing a career in this exciting area? View promotional jobs on Simply Marketing Jobs.
Flexible working
What are your views?
How do I return to marketing after a career break?
There are numerous reasons why marketing professionals might take a break from the profession, and return later in their life. There may be family commitments, a desire to work abroad for a while, or to try something different such as teaching or setting up an e-commerce business.
Is early retirement being replaced by part-time work?
The idea of early retirement will appeal to many marketing professionals heading into their mid or late 50s. But how easy is it these days? You need to be financially secure and confident that departing the marketing job market for ever won’t leave you regretting the move two or three years down the line.
Will hobbies on your marketing CV help or hinder?
Opinions are divided on whether there is any purpose to the ‘interests’ section of a CV. The traditional view is that your hobbies and pastimes show something of you as a person and demonstrate how rounded you are which could help in your marketing job application.
