It’s one of the most glamorous jobs in marketing – promotions jobs can be a lot of fun and of great benefit to a business looking to make an impression on the market. The job can change on a daily basis, from coordinating PR strategies to organising events.
To learn more about what a job in promotions entails, read the information below.
Jobs in Promotions – Daily Tasks and Work Overview
The PR Aspect of Promotions
- Planning and executing company PR strategies – both for trade (B2B) and consumer (B2C)
- Fielding enquiries from the media and general public
- Drafting and mailing press releases
- Analysing and responding to media coverage relating to the employer
- Taking responsibility for all company publicity initiatives
- Managing negative PR calmly and effectively
- Carrying out market research to ensure a business is being pitched correctly
- Presenting and pitching at trade conferences
- Coordinating product launches
- Exploiting the latest marketing and social networking techniques to ensure a business or product reaches the widest possible audience
The Event Organisation Aspect of Promotions
- Researching the calendar for event opportunities relating to both the trade and the consumer
- Ensuring event budgets are correctly managed
- Booking pitches at individual events
- Cooperating with event organisers to establish event requirements
- Drafting event proposals and organising staff to manage event days
- Adhering to all health and safety legislation in relation to an event and ensuring all insurance policies are followed
- Selling exhibition space, sponsorship, and making considerations over layout (when hosting the event)
- Preparing marketing paraphernalia (such as brochures, cards and freebies) to last for the duration of the event
- Organising media packs
- Arranging the clean-up operation and a briefing post-event
Interested in pursuing a career in this exciting area? View promotional jobs on Simply Marketing Jobs.
Flexible working
What are your views?
10 habits of highly successful employees
Do you ever wonder how you could become more successful in your career? It’s not as difficult as you think…Those considered successful have been practicing routine and efficient work for some time. If you’re wondering exactly what it is that successful...
How to answer: “What is your greatest strength?”
"What is your greatest strength?" is a common interview question, often paired with by ‘What is your greatest weakness?’ You might think that talking about your strengths would be easier than discussing your weaknesses, but you should prepare to answer this question,...
How to answer: “Where do you see yourself in five years?”
‘Where do you see yourself in five years?’ is one of the most common, yet frustrating questions you can expect to be asked in a job interview.Rarely will someone be able to predict exactly where they’ll be in five years time. But don't worry - your...