It’s one of the most glamorous jobs in marketing – promotions jobs can be a lot of fun and of great benefit to a business looking to make an impression on the market. The job can change on a daily basis, from coordinating PR strategies to organising events.
To learn more about what a job in promotions entails, read the information below.
Jobs in Promotions – Daily Tasks and Work Overview
The PR Aspect of Promotions
- Planning and executing company PR strategies – both for trade (B2B) and consumer (B2C)
- Fielding enquiries from the media and general public
- Drafting and mailing press releases
- Analysing and responding to media coverage relating to the employer
- Taking responsibility for all company publicity initiatives
- Managing negative PR calmly and effectively
- Carrying out market research to ensure a business is being pitched correctly
- Presenting and pitching at trade conferences
- Coordinating product launches
- Exploiting the latest marketing and social networking techniques to ensure a business or product reaches the widest possible audience
The Event Organisation Aspect of Promotions
- Researching the calendar for event opportunities relating to both the trade and the consumer
- Ensuring event budgets are correctly managed
- Booking pitches at individual events
- Cooperating with event organisers to establish event requirements
- Drafting event proposals and organising staff to manage event days
- Adhering to all health and safety legislation in relation to an event and ensuring all insurance policies are followed
- Selling exhibition space, sponsorship, and making considerations over layout (when hosting the event)
- Preparing marketing paraphernalia (such as brochures, cards and freebies) to last for the duration of the event
- Organising media packs
- Arranging the clean-up operation and a briefing post-event
Interested in pursuing a career in this exciting area? View promotional jobs on Simply Marketing Jobs.
Flexible working
What are your views?
How to write a cover letter
If you’re looking for a new job in marketing, you’re up against candidates who all have alot of creative flair, and the competition will be high to secure the most exciting roles.So, you need to take advantage of every opportunity you can get to impress...
How to write a CV for a marketing graduate
Leaving university is an exciting and sometimes daunting time for graduates as they transition from student life into job hunting and full-time work. You have spent the last few years studying your marketing degree and are now ready to share your talents...
The life of a marketing director
Jon Wright is a marketing director at Adventure Digital. He gives us an insight into his career and how he got there: How did you get into this career? I wasn't particularly studious in school and never considered myself academic by any means....
