Market research jobs are in place to find out certain consumer behaviours in order to improve sales of a product or service. The data that people in marketing research jobs collect from a range of people assists in specific promotion for companies. Methods used vary from statistical analysis, surveying, focus groups and mystery shopping.
Technology in market research jobs has improved greatly, with data being accumulated via the internet and even through the checkouts in shops. The organisations that have market research vacancies range from businesses, to government agencies through to charities. Normally market research vacancies will be placed by research agencies rather than the specific organisations themselves. The knowledge gained can result in the assistance of political, social and economic decisions. With this in mind, it is easy to see why marketing research jobs are increasingly important in today’s world.
There are two types of market research methods used in market research jobs:
- Quantitative research – This relies on questionnaires and surveys (nowadays electronically) in order to gain and analyse statistical data.
- Qualitative research – Focus groups and detailed interviews are used to get a deeper understanding of people’s motivations and attitudes on the topic researching.
Most marketing research jobs will concentrate on one of the above methods. However, it is also possible to work with both.
Aside from the specialist agencies used by organisations for their researching capabilities, there are possibilities to see market research vacancies within the actual organisation itself.
Marketing Research Jobs Activities:
- Meetings with clients to discuss research
- Researching topics
- Preparing a brief for research
- Presenting your ideas to a client
- Creating surveys/questionnaires and then distributing them
- Meeting with researchers and interviewers
- Moderating focus groups
- Using software for statistics
- Analysing data collected and interpreting its results
- Writing reports and presenting findings
- Managing budgets
These activities can vary depending on the different market research vacancies within various organisations. However, the aim of all market research jobs is the same.
20 top CV tips for 2020
January is almost here, and there’s probably a lot going on around you at the moment - festive parties have taken their toll, and now as your company prepares to tackle 2020 with a vengeance, you might be asking yourself if you still want to be in the same...
How much do people in marketing earn?
The Office of National Statistics has released figures showing that those who work in marketing earn an average of £36,436 per year, which is in line with the UK average salary of £36,611 (which accounts for all employees in full-time work).The report...
How to work from home
Working from home is very prevalent in the marketing industry. In fact, Brand Recruitment recorded that marketing professionals ranked flexible working as the most important benefit to them in their annual Marketing Salary Survey in 2018. And it’s no...