It’s perhaps the toughest marketing position of them all – anyone looking for a career in direct marketing needs to have a bullish personality with the capability of taking the rough with the smooth. Although direct marketing can sometimes be an extremely challenging work environment, if it’s done effectively it can be of great benefit to an employer.
What is Direct Marketing?
In a nutshell, direct marketing is a method where advertisers pitch a product or service to a customer on a direct, one-to-one basis. It’s one of the oldest forms of marketing and can be very successful – but if a direct marketing campaign is executed poorly, it can actually cause a business more harm than good in the long term.
Learn more about the daily duties of a direct marketing professional in the guide below.
Direct Marketing Jobs – Work Overview
Common daily duties of a direct marketing professional include:
- Promoting products or services in targeted campaigns by email or telephone to new and existing clients
- Producing catalogues, brochures, vouchers, competitions and freebies in relation to a product or service to market a product or service effectively
- Compiling client databases
- Carrying out data analysis and market research
- Direct sales jobs – both door-to-door and by phone
- Writing, proofreading and distributing targeted copy
- Managing budgets and accounts
- Monitoring the actions of competitors
Jobs in Direct Marketing – Required Skills
- Excellent written and oral communication skills
- A creative mind
- Versatility
- Strong organisational skills and attention-to-detail
- Intuitive business brain
- Excellent time management skills
- The ability to thrive under pressure
- A flair for numbers
- Confidence and enthusiasm
Interested in a career in this area of marketing? Find direct marketing jobs on Simply Marketing Jobs.
The marketing techniques that marketing professionals can use in their CV and LinkedIn profile
One of the most important documents a marketing professional will ever create is their CV and one of the most important online platforms they will ever use is LinkedIn, writes Karen Dunbar of The CV & Interview Advisors, so it seems like a no brainer that you...
UK Marketing jobs average salary data 2019
Want to know how much you could make working in the the marketing industry? Or what the average salary ranges for different roles are? There are a wide range of jobs in marketing, and pay varies significantly based on job title. Below, we have collected data on...
Simply Marketing Jobs launches annual jobseeker report
Simply Marketing Jobs is proud to reveal that we have launched our annual report for 2019!The report covers data collected around jobseekers in the marketing industry from our website in 2018-19, and was created to guide hiring managers with their...
I’ve been started preparing a considerable sum of analysis on direct internet marketing for a new review that i am doing and undoubtedly felt like stating that you blog page is quite solid. Thanks for the informative answers you have assembled.