It’s perhaps the toughest marketing position of them all – anyone looking for a career in direct marketing needs to have a bullish personality with the capability of taking the rough with the smooth. Although direct marketing can sometimes be an extremely challenging work environment, if it’s done effectively it can be of great benefit to an employer.
What is Direct Marketing?
In a nutshell, direct marketing is a method where advertisers pitch a product or service to a customer on a direct, one-to-one basis. It’s one of the oldest forms of marketing and can be very successful – but if a direct marketing campaign is executed poorly, it can actually cause a business more harm than good in the long term.
Learn more about the daily duties of a direct marketing professional in the guide below.
Direct Marketing Jobs – Work Overview
Common daily duties of a direct marketing professional include:
- Promoting products or services in targeted campaigns by email or telephone to new and existing clients
- Producing catalogues, brochures, vouchers, competitions and freebies in relation to a product or service to market a product or service effectively
- Compiling client databases
- Carrying out data analysis and market research
- Direct sales jobs – both door-to-door and by phone
- Writing, proofreading and distributing targeted copy
- Managing budgets and accounts
- Monitoring the actions of competitors
Jobs in Direct Marketing – Required Skills
- Excellent written and oral communication skills
- A creative mind
- Versatility
- Strong organisational skills and attention-to-detail
- Intuitive business brain
- Excellent time management skills
- The ability to thrive under pressure
- A flair for numbers
- Confidence and enthusiasm
Interested in a career in this area of marketing? Find direct marketing jobs on Simply Marketing Jobs.
Why marketers move jobs
As we creep towards the end of 2018, you might start to wonder whether your year was spent in the job you want to be in next year. When you’re happy at work, you feel enthusiastic, motivated and engaged. But if there are a few issues concerning you...
Simply Jobs Boards appoints Georgia Cox as new Advertising Agency Sales Manager
Simply Jobs Boards has appointed Georgia Cox as the new Advertising Agency Sales Manager. Formerly a National Account Manager of StepStone, home to generic job boards such as Total Jobs and Jobsite.co.uk, Georgia will head up the sales strategy...
15 interview questions you should be prepared to answer
Today, we’re joined by Ali Schwanke, Founder and CEO of Simple Strat, the marketing agency for companies who are serious about growth. Ali has been on both ends of the stick with regards to job hunting. Here, she speaks from her experience as a recruiter,...
I’ve been started preparing a considerable sum of analysis on direct internet marketing for a new review that i am doing and undoubtedly felt like stating that you blog page is quite solid. Thanks for the informative answers you have assembled.