Market research jobs entail the collection and analysis of information for organisations including businesses, charities and the government. Most of the time market research vacancies are found from specialist agencies that supply the service to their clients. However, it is also possible to find marketing research jobs within a company itself. By analysing the collected data and opinions of audiences, researchers inform social, economic and political decisions. If you are thinking of applying to market research vacancies, see the following guide for more information.
It is common to find that marketing research jobs will work in one particular sector. By specialising in one area, their understanding of the client’s industry is heightened. There are two types of research used in this type of job, with most researchers working in one of the other:
• Quantitative – gathering and analysing statistics through the use of questionnaires
• Qualitative – understanding peoples’ attitudes and motivation through interviews and focus groups.
Market Research Vacancies – The Work Involved
The work in market research jobs can vary greatly, but generally includes the following:
• Liaising with clients to agree on research projects
• Researching topics
• Commissioning research and writing briefs
• Creating and distributing surveys/questionnaires
• Moderating focus groups
• Conducting surveys
• Using statistical software
• Monitoring research progress
• Interpreting collected data to find patterns and solutions
• Creating reports and presenting the findings to clients
• Advising clients on how to utilise the information gathered form research
• Managing budgets
Feel Good Contacts’ marketing team share why they love marketing
When compared to traditional marketing, digital marketing encompasses a range of activities which provides an increased level of customer engagement. Over the years, brands have turned to digital marketing to interact with their target audience - reaching...
Marketing manager job description
A marketing manager is responsible for managing a company’s marketing projects. Working as a marketing manager, you will likely have a team to manage, where you will oversee all promotional materials and marketing campaigns, and report on general...
Day in the life of a marketing manager
Abi Roman is a marketing manager at PromoVeritas. Today, she gives us an insight into her role, and how she got there. How did you get into this career?After I graduated from university I worked in PR, television and branding for a major design agency,...
