Marketing agencies are responsible for advertising and increasing awareness of a certain brand or its products. There are lots of different marketing agencies in and around the UK that specialise in a lot of different areas of marketing. Marketing agencies can vary quite a lot in their methods and delivery.
Direct marketing agencies contact customers and the target audience directly; this can include email campaigns, direct phone calls and mail campaigns. Direct marketing agencies do not use what is considered ‘regular’ advertising; instead, they opt for a very visible and fairly simple but effective advertising method. These direct marketing agencies are often best suited to small or medium sized companies that don’t have a specific and strong brand message. Direct marketing campaigns, if executed successfully, can have a very good return on investment.
Field marketing agencies specialise in taking products and services out into the field and advertising them accordingly, this can include things like exhibiting at trade shows or events, giving free samples or conducting market research. Field marketing is another highly visible form of marketing. Point of sale displays are common ways of increasing brand visibility and awareness. A lot of field marketing agencies employ mystery shoppers to test out a product, service or outlet in order to improve it.
Search engine marketing agencies work alongside a company or a brand to make their products and services more visible in search engines, therefore, attracting more hits. This practice is commonly known as SEO – Search Engine Optimisation. SEO does not cost anything but rather is a group of principles and strategies applied to all content to improve rankings on search engine results and to generate a higher amount, and better quality of traffic through a website. Another method that search engine marketing agencies use is to pay to have their client’s products or services placed in a desirable location on a search engine.
Brand manager – Job description
Brand management is ‘the application of marketing techniques to a specific product, product line, or brand’ according to the official definition. So it follows that the job of brand manager is about taking on the marketing responsibility for a specific brand or group of brand
Going freelance in marketing: What it takes and how to get started
Some dream of freelancing. Others have freelancing thrust upon them. Either way, if you want to pursue a career as a marketing freelancer, you need to take it seriously. This is not simply a lifestyle choice: it is a way of earning a living and the best are in high demand. How do you achieve that goal?
Winning back trust: 7 ways to make marketing noble again
With the explosion of new media channels since the 1990s – particularly the ever growing field of social marketing – it’s becoming easy to irritate customers with ill-timed, irrelevant or just plain intrusive messaging.
