Marketing agencies are responsible for advertising and increasing awareness of a certain brand or its products. There are lots of different marketing agencies in and around the UK that specialise in a lot of different areas of marketing. Marketing agencies can vary quite a lot in their methods and delivery.
Direct marketing agencies contact customers and the target audience directly; this can include email campaigns, direct phone calls and mail campaigns. Direct marketing agencies do not use what is considered ‘regular’ advertising; instead, they opt for a very visible and fairly simple but effective advertising method. These direct marketing agencies are often best suited to small or medium sized companies that don’t have a specific and strong brand message. Direct marketing campaigns, if executed successfully, can have a very good return on investment.
Field marketing agencies specialise in taking products and services out into the field and advertising them accordingly, this can include things like exhibiting at trade shows or events, giving free samples or conducting market research. Field marketing is another highly visible form of marketing. Point of sale displays are common ways of increasing brand visibility and awareness. A lot of field marketing agencies employ mystery shoppers to test out a product, service or outlet in order to improve it.
Search engine marketing agencies work alongside a company or a brand to make their products and services more visible in search engines, therefore, attracting more hits. This practice is commonly known as SEO – Search Engine Optimisation. SEO does not cost anything but rather is a group of principles and strategies applied to all content to improve rankings on search engine results and to generate a higher amount, and better quality of traffic through a website. Another method that search engine marketing agencies use is to pay to have their client’s products or services placed in a desirable location on a search engine.
Day in the life of the managing director at PromoVeritas
Jeremy Stern is the Managing Director for PromoVeritas.I run PromoVeritas, a London based marketing agency that specialises in what we call 'Promotional Compliance' - that is ensuring that the prize draws, competitions and instant win promotions run by...
How to write an effective personal summary for a Marketing Executive CV
Having an effective CV can be the difference between landing your dream job, and searching for months for a job you’ll settle in.When applying for a new job, marketers must showcase their skillset to impress recruiters. Being able to sell yourself in the...
How to get your marketing CV noticed
Marketing is highly competitive, and your best weapon is a sharp CV if you want to land a top role. Your CV is your shop window to showcase potential employers your core skills, talents and knowledge. As such, you want your CV to give recruiters a picture of exactly...
