The amount of jobs available in digital marketing is increasing by the minute – but so is the amount of people with the skills to fill them.
With competition on the rise, you need to create a stand out digital marketing CV which highlights your relevant skills, achievements and results. After all, if you can’t market yourself, what hope do you have in marketing a product or company?
Digital marketing is all about metrics, figures, and KPI’s – and the same goes for your CV. Here are 5 impressive achievement types which you can include in your digital marketing CV, along with some real-life examples for inspiration:
Increased web traffic
- Increased website traffic by 50% by creating and implementing an SEO strategy
- Generated a 200% uplift in organic traffic to the website in 6 months
- Created an effective paid Facebook advertising campaign which generated 10,000 website visits
All businesses aim to make sales, generate leads and entice new customers – but how are they meant to do that without traffic to convert in the first place? Website traffic is the lifeblood of any business.
The initial focus of most digital marketing efforts is to acquire website traffic – ideally, lots of it. So whether you’ve managed to increase your own or someone else’s website traffic through SEO, PPC, blogging or social media campaigns, it’s bound to impress recruiters.
Improved customer experience
- Decreased the load time of the website by optimizing CSS files
- Worked within a team to design and develop a mobile application
- Identified website usability issues by conducting A/B testing
Companies want new and returning customers to walk (or click!) away with nothing but a positive impression of the brand. A good digital experience brings results – more leads, more sales and an increase in loyalty – so if you can improve it, companies will be fighting to hire you!
Reduced online spending
- Took over the management of PPC campaigns, increasing ROI from £15k to £30k
- Optimized ad copy, resulting in a higher quality score and a lower CPC
- Conducted A/B testing on paid Facebook ad campaigns, boosting conversion by 140%
Let’s face it – digital ads can be costly if implemented by under-skilled staff. If you’ve got the ability to reduce wasted ad spend and increase ROI, you should absolutely brag about it on your CV. This could be refining the audience of an ad, improving ad copy or content, or running tests to decipher the most cost-effective ad strategy.
Boosted leads
- Built a 10k Facebook following and 20k Twitter following from scratch, which in turn, delivered a 150% boost in leads
- Built a database of 5k emails by creating a downloadable e-book
- Developed clear CTA’s on all website and social media copy, delivering a 50% uplift in leads
Why are leads so important? Well, you can’t make a sale without finding a lead – so a well-oiled lead machine is essential to the success of any business.
No matter what marketing activity you used to boost leads within a previous role, it’s an absolute winner for creating an impressive CV.
Generated sales
- Generated 3,000 leads and converted 40% into high-value sales
- Created an Instagram strategy and collaborated with influencers to promote products, resulting in £10k worth of sales
- Increased e-commerce sales by 20% in 3 months by redesigning all landing pages
At the end of the day, companies are in business to make a profit – and how can they make a profit without selling their products or services? Whether you’re a savvy social media marketer, a proficient PPC pro or a dynamic digital display manager, make sure to include your most impressive sales results in your CV.
Andrew Fennell is a former recruiter and founder of StandOut CV, a leading advice centre for CV writing and job search. Andrew contributes careers advice to a number of sites including The Guardian, Business Insider and CV Library.
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