There are plenty of messages out there warning of irresponsible social media use. Many warn of problems a misguided post can cause in everyday life – remember the publicly shared house party invite that attracted hundreds of unwanted guests? There are also plenty of articles out there advising jobseekers to be wary of their social activity when looking for their next career move. Adecco recently reported that one-third of recruiters had rejected a candidate based on the content of their social pages. To make sure you’re not in that 33%, here are some great ideas of what you should post about on social media while jobseeking…
Hobbies and Interests
Do you play for a local sports team, or fancy yourself as a bit of a film buff? Posting about your hobbies and interests is a very positive thing to do. If a recruiter scans your Facebook wall and finds conversations about your 5-a-side game from the weekend, they immediately get to find out a little about you outside of work. It shows you are not all work and no play, and also brings out several good personality traits, such as teamwork skills and a competitive edge.
Industry Commentary
Commenting on developments in your industry is a great way to show that you care about the job you do. If you work in SEO for example, the release of a new Google update is a newsworthy event and if you have an opinion on it, why not share it? A proven interest in your field is bound to give any employer or recruiter a good feeling about you.
Achievements
Recently completed a challenge, of any kind? Maybe you entered a bake-off for charity, won a Halloween fancy dress contest or ran a 10k obstacle race. While you may think these aren’t serious enough for an employer to care about, they actually reveal some great traits. What employer wouldn’t want someone who is committed, determined and willing to go the extra mile to do the best job they can? Triumphs outside of work show you are that kind of person just as much as work-based achievements do.
Remember, employers check on your social media profiles to verify information on your CV. So, think of social media as a chance to show off some of the personal qualities you highlight in your CV – just out of the context of work!
Shell leads FTSE 100 in digital marketing
Shell has landed the top spot in a survey of the UK’s most digitally connected corporate brands in the FTSE 100. For marketing professionals, Shell’s digital marketing strategy can be used as a benchmark for good practice in the industry, say experts. Other high-scoring brands include Kingfisher, SABMiller, Aviva, and Unilever so observing how they use the various channels for digital marketing will be helpful to marketers.
Five ways to stay motivated during your marketing job search
We all begin to feel frustrated when the search for a new job drags on. It’s worth remembering that very few people are successful with every job application they make. The trick for marketing professionals in today’s tough economic climate is to try and learn something from each failed job application, take it on the chin, and move on. Here are five tips on how to stick with it, as you search for your perfect marketing role:
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