There is no shortage of social media platforms where you can post content and expand your brand. But not all of them work as well as others. If you’re looking for social media marketing tactics that are effective, we have listed a couple of ideas below to help grow your business:
Video Marketing
Video marketing has grown exponentially over the last few years. Views of branded video content have increased 99% on YouTube and 258% on Facebook between 2016 and 2017. Today, time poor individuals would rather be fed the information by a video than have to read it for themselves.
Video’s are one of the most effective ways to market brands with their eye catching visuals, and you can put as much information on them as you want without it getting boring. Through researching the content you want your audience to see and targeting your videos to them, you get added exposure for your business that will likely see a conversion. High quality videos, good keywords and a target audience should ensure your video attracts the right audience.
Having interactions with your followers
Real conversations and interactions are as important for your social strategy, because they help to grow your engagement levels. Social media has greatly impacted on how we communicate with others, so a personal touch in your marketing message can go a long can really go a long way in attracting visitors. Building a relationship with your followers does take time, effort and energy, but in the long term, you will begin to see an increase in engagement, followers and views. This can help with your overall strategy too, allowing you to better relate to and understand your followers, so you can suit their needs.
Focusing on creating memorable content
Want people to engage with your content? Then write more about what they want to read.
Create content that will stick in the mind of your audience. Is it regarding a problem they might having? Or a popular national day? Whatever it is you decide to post, it should be something that your followers can relate to, and therefore will want to share. How can you do it? Gain an insight from the data you have access to. Maybe that’s Google Analytics, or Facebook Insights. Whichever option you use, your content should always be based around research you have collected on your audience first. You have to make sure that you are creating effective, valuable content that your followers will want to share.
Use influencers to expand your brand
Social influencers are not a new trend, but going down this route can be effective. For years, brands have been partnering up with influencers to expand their products and services through their followers.
Choose an influencer that has a similar audience to your brand, to ensure that your business will improve from working with an influencer. Working with someone who has no relevance to your audience won’t bring any extra business to your doorstep, so you should think carefully about the value each influencer can bring to your business.
TV advertising
This might not sound like social media, but advertising in general is one of the most old school marketing tactics – and it can be applied to social media. IGTV (Instagram TV) is a vertical video app, and unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long. Even though many brands treat social media viewers and TV viewers as two separate audiences, posting content to things like IGTV is a good way to grow your business.
Looking for more marketing tips? Visit our blog for more advice.
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