As a marketer, you can’t help but have heard of ‘Mobilegeddon’ – Google’s latest algorithm update that priorities websites based on how ‘mobile-friendly’ they appear to be.
There’s been plenty of talk and tweets on the subject, so we’ve put together a quick guide to sources of useful information on the topic now it’s started rolling out…
Check The Impact On Your Website
With all the articles forewarning of huge traffic losses and reduced rankings, you’re right to want to check if your site has been affected, for better or worse, by the update. Handily, Dave Chaffey at Smart Insights has put together a really useful guide of how to use Google Analytics to do just that. Don’t worry – it’s not going to take you an hour to decipher it! In 3 steps (with a screenshot for each) you’ll be able to easily monitor the effects of the update on your site.
How To Format Your Content For Mobile-Friendly Pages
If you already have a mobile-friendly website then that’s great, but now you need to make sure your content looks great on any device too! Search Engine Watch have put together 6 easy to follow tips to help you do just that. Most of these are really simple things that you may not have even though of, but will do a lot for user experience for your mobile visitors – simply using shorter paragraphs will avoid giant text blocks on smaller screens, for example. Check out the full list here, and be sure to start implementing them straight away!
I Don’t Have A Mobile Site – Where Do I Start ?
If you’ve not got a responsive site yet, then it is certainly not too late. Google recrawls so regularly that you can re-index your site as a mobile-friendly URL within days of it going live. But, if you’re not sure where to start with this then we recommend looking at this article on Social Media Today. A long with 5 general design guidelines, the lovely folk at SMT also offer pros and cons on the different ways you can go mobile – namely responsive design (where the content resizes itself), dynamic serving (a separate design is used for moible, but on the same URL as the desktop site), and a separate mobile site URL. This is a really helpful article and worth a read if you are now planning your mobile site!
Top tips for crafting the perfect marketing cover letter
Cover letters are a make or break element to job applications in a whole range of different industries. They’re a tricky skill and can be a thorn in the side of job applications for some people. In particular, anyone who has had to apply to a lot of jobs...
What is a virtual job fair? An interview with Dave Capper
We recently caught up with Managing Director of the Sales, Marketing & Hospitality Job Fair, Dave Capper, to see why he thinks you need to start your job search at our virtual job fair. Here’s what he had to say… First things first, what is a virtual job...
How To Land Your First Career Job, As Told By Marketing Managers
Finding a career job after graduating can often be quite daunting. You’ve spent the last three (or more) years on your degree and now it’s time for the equally hard task of securing employment. For some people, this can be a relatively straightforward...
