As a marketer, you can’t help but have heard of ‘Mobilegeddon’ – Google’s latest algorithm update that priorities websites based on how ‘mobile-friendly’ they appear to be.
There’s been plenty of talk and tweets on the subject, so we’ve put together a quick guide to sources of useful information on the topic now it’s started rolling out…
Check The Impact On Your Website
With all the articles forewarning of huge traffic losses and reduced rankings, you’re right to want to check if your site has been affected, for better or worse, by the update. Handily, Dave Chaffey at Smart Insights has put together a really useful guide of how to use Google Analytics to do just that. Don’t worry – it’s not going to take you an hour to decipher it! In 3 steps (with a screenshot for each) you’ll be able to easily monitor the effects of the update on your site.
How To Format Your Content For Mobile-Friendly Pages
If you already have a mobile-friendly website then that’s great, but now you need to make sure your content looks great on any device too! Search Engine Watch have put together 6 easy to follow tips to help you do just that. Most of these are really simple things that you may not have even though of, but will do a lot for user experience for your mobile visitors – simply using shorter paragraphs will avoid giant text blocks on smaller screens, for example. Check out the full list here, and be sure to start implementing them straight away!
I Don’t Have A Mobile Site – Where Do I Start ?
If you’ve not got a responsive site yet, then it is certainly not too late. Google recrawls so regularly that you can re-index your site as a mobile-friendly URL within days of it going live. But, if you’re not sure where to start with this then we recommend looking at this article on Social Media Today. A long with 5 general design guidelines, the lovely folk at SMT also offer pros and cons on the different ways you can go mobile – namely responsive design (where the content resizes itself), dynamic serving (a separate design is used for moible, but on the same URL as the desktop site), and a separate mobile site URL. This is a really helpful article and worth a read if you are now planning your mobile site!
Shell leads FTSE 100 in digital marketing
Shell has landed the top spot in a survey of the UK’s most digitally connected corporate brands in the FTSE 100. For marketing professionals, Shell’s digital marketing strategy can be used as a benchmark for good practice in the industry, say experts. Other high-scoring brands include Kingfisher, SABMiller, Aviva, and Unilever so observing how they use the various channels for digital marketing will be helpful to marketers.
Five ways to stay motivated during your marketing job search
We all begin to feel frustrated when the search for a new job drags on. It’s worth remembering that very few people are successful with every job application they make. The trick for marketing professionals in today’s tough economic climate is to try and learn something from each failed job application, take it on the chin, and move on. Here are five tips on how to stick with it, as you search for your perfect marketing role:
Why your next marketing recruit should have creativity at their heart
It is the yin and yang of marketing. One of the raging debates in the field is that of the relative importance of the big-ideas creative versus the data analyst and technician. Which is more important? The ideas and content creator, or the...
