As a marketer, you can’t help but have heard of ‘Mobilegeddon’ – Google’s latest algorithm update that priorities websites based on how ‘mobile-friendly’ they appear to be.
There’s been plenty of talk and tweets on the subject, so we’ve put together a quick guide to sources of useful information on the topic now it’s started rolling out…
Check The Impact On Your Website
With all the articles forewarning of huge traffic losses and reduced rankings, you’re right to want to check if your site has been affected, for better or worse, by the update. Handily, Dave Chaffey at Smart Insights has put together a really useful guide of how to use Google Analytics to do just that. Don’t worry – it’s not going to take you an hour to decipher it! In 3 steps (with a screenshot for each) you’ll be able to easily monitor the effects of the update on your site.
How To Format Your Content For Mobile-Friendly Pages
If you already have a mobile-friendly website then that’s great, but now you need to make sure your content looks great on any device too! Search Engine Watch have put together 6 easy to follow tips to help you do just that. Most of these are really simple things that you may not have even though of, but will do a lot for user experience for your mobile visitors – simply using shorter paragraphs will avoid giant text blocks on smaller screens, for example. Check out the full list here, and be sure to start implementing them straight away!
I Don’t Have A Mobile Site – Where Do I Start ?
If you’ve not got a responsive site yet, then it is certainly not too late. Google recrawls so regularly that you can re-index your site as a mobile-friendly URL within days of it going live. But, if you’re not sure where to start with this then we recommend looking at this article on Social Media Today. A long with 5 general design guidelines, the lovely folk at SMT also offer pros and cons on the different ways you can go mobile – namely responsive design (where the content resizes itself), dynamic serving (a separate design is used for moible, but on the same URL as the desktop site), and a separate mobile site URL. This is a really helpful article and worth a read if you are now planning your mobile site!
Public relations jobs: Job description
Public relations – or PR – jobs are concerned primarily with building an awareness and interest in a particular company, brand, person or product. There are many different jobs within PR careers but they all contribute to that general theme. Although public relations jobs are closely related to advertising, there is a difference in that those with public relations jobs focus on gaining free media exposure rather than directly paying for it.
Could one fifth of Christmas e-shopping be mobile this year?
New research suggests that as many as one in five UK online sales could be made through a mobile device by Christmas 2012, with the percentage of site visits through the channel increasing to 30%.
Is a covering letter really necessary these days?
Career experts say covering letters are still vital. They play an important part in the recruitment process because they encourage recruiters to read your CV. While a CV sets out your skills and experience for a particular marketing job, the covering letter specifically demonstrates your understanding of the organisation and the nature of the job being advertised.
