As a marketer, you can’t help but have heard of ‘Mobilegeddon’ – Google’s latest algorithm update that priorities websites based on how ‘mobile-friendly’ they appear to be.
There’s been plenty of talk and tweets on the subject, so we’ve put together a quick guide to sources of useful information on the topic now it’s started rolling out…
Check The Impact On Your Website
With all the articles forewarning of huge traffic losses and reduced rankings, you’re right to want to check if your site has been affected, for better or worse, by the update. Handily, Dave Chaffey at Smart Insights has put together a really useful guide of how to use Google Analytics to do just that. Don’t worry – it’s not going to take you an hour to decipher it! In 3 steps (with a screenshot for each) you’ll be able to easily monitor the effects of the update on your site.
How To Format Your Content For Mobile-Friendly Pages
If you already have a mobile-friendly website then that’s great, but now you need to make sure your content looks great on any device too! Search Engine Watch have put together 6 easy to follow tips to help you do just that. Most of these are really simple things that you may not have even though of, but will do a lot for user experience for your mobile visitors – simply using shorter paragraphs will avoid giant text blocks on smaller screens, for example. Check out the full list here, and be sure to start implementing them straight away!
I Don’t Have A Mobile Site – Where Do I Start ?
If you’ve not got a responsive site yet, then it is certainly not too late. Google recrawls so regularly that you can re-index your site as a mobile-friendly URL within days of it going live. But, if you’re not sure where to start with this then we recommend looking at this article on Social Media Today. A long with 5 general design guidelines, the lovely folk at SMT also offer pros and cons on the different ways you can go mobile – namely responsive design (where the content resizes itself), dynamic serving (a separate design is used for moible, but on the same URL as the desktop site), and a separate mobile site URL. This is a really helpful article and worth a read if you are now planning your mobile site!
UK Job prospects at six-year-high
Here’s some good news for jobseekers in the UK, including those working in sales and marketing. Job prospects for the final quarter of this year look their brightest for six years, a study has found. Jobs are being created in business services, engineering, finance, and green energy. In fact every sector apart from construction is hiring more people than they’re firing.
10 ways to stay motivated when job-hunting
Receiving rejection letters, emails and phone calls can be a tough part of the job-hunting process. Worse still are those days of hearing nothing at all from potential employers, even when you have slogged over countless application forms.
How do I return to marketing after a career break?
There are numerous reasons why marketing professionals might take a break from the profession, and return later in their life. There may be family commitments, a desire to work abroad for a while, or to try something different such as teaching or setting up an e-commerce business.
