84% of people with careers in marketing feel that their achievements have an impact on the broader success of businesses according to a survey by recruitment specialists Robert Walters.
The survey showed that marketers were second only to those in HR (86%) in terms of feeling that their achievements have an impact on the wider success of a business, and level with those in IT and the Public Sector.
The 2011 Career Insights Survey also showed that only 30% of those with careers in marketing believe they should change jobs every one to three years, compared to 50% of public sector workers.
According to the survey, 27% of marketers sometimes or always work weekends, and that 24% of marketing professionals work 50 hours + per week.
Nick Dunnett, Managing Director of London Contract Recruitment at Robert Walters, says: “The survey results are interesting and reflect the pressure teams and departments are currently under with rising workloads. Perhaps for this reason, we are finding that work-life balance is becoming an increasingly important factor for professionals looking to move jobs.
“While people are prepared to put up with isolated peaks in workload for the good of their career and generally accept it as part and parcel of the job requirement, few are willing to work all hours of the day for extended periods. Employers that recognise this when recruiting are currently able to secure extremely talented people.”
Marketers were also the most willing to use social networking sites when looking for a new job. The survey from Robert Walters showed that 73% of those with careers in marketing use social networks when looking for a new job, with those in the public sector being the least likely (21%).
Five tips for complying with the new EU Cookie Law
EMEA marketers are scratching their heads, wondering how to go about compliance with the EU Privacy Directive that officially became law in the United Kingdom on 25 May 2012. The directive mandates that all companies marketing into the UK obtain consent from website visitors in order to store and retrieve usage information from their computers.
Shell leads FTSE 100 in digital marketing
Shell has landed the top spot in a survey of the UK’s most digitally connected corporate brands in the FTSE 100. For marketing professionals, Shell’s digital marketing strategy can be used as a benchmark for good practice in the industry, say experts. Other high-scoring brands include Kingfisher, SABMiller, Aviva, and Unilever so observing how they use the various channels for digital marketing will be helpful to marketers.
Five ways to stay motivated during your marketing job search
We all begin to feel frustrated when the search for a new job drags on. It’s worth remembering that very few people are successful with every job application they make. The trick for marketing professionals in today’s tough economic climate is to try and learn something from each failed job application, take it on the chin, and move on. Here are five tips on how to stick with it, as you search for your perfect marketing role:
