84% of people with careers in marketing feel that their achievements have an impact on the broader success of businesses according to a survey by recruitment specialists Robert Walters.
The survey showed that marketers were second only to those in HR (86%) in terms of feeling that their achievements have an impact on the wider success of a business, and level with those in IT and the Public Sector.
The 2011 Career Insights Survey also showed that only 30% of those with careers in marketing believe they should change jobs every one to three years, compared to 50% of public sector workers.
According to the survey, 27% of marketers sometimes or always work weekends, and that 24% of marketing professionals work 50 hours + per week.
Nick Dunnett, Managing Director of London Contract Recruitment at Robert Walters, says: “The survey results are interesting and reflect the pressure teams and departments are currently under with rising workloads. Perhaps for this reason, we are finding that work-life balance is becoming an increasingly important factor for professionals looking to move jobs.
“While people are prepared to put up with isolated peaks in workload for the good of their career and generally accept it as part and parcel of the job requirement, few are willing to work all hours of the day for extended periods. Employers that recognise this when recruiting are currently able to secure extremely talented people.”
Marketers were also the most willing to use social networking sites when looking for a new job. The survey from Robert Walters showed that 73% of those with careers in marketing use social networks when looking for a new job, with those in the public sector being the least likely (21%).
5 reasons for using niche job boards for marketing jobs
A massive trend in recent years has been the growth of highly-targeted, specialist job boards, covering just about every career sector under the sun – ideal for finding marketing jobs.
Underemployed? How to get more hours
Many people in marketing jobs are ‘underemployed’ meaning they would like to work longer hours. How can they take advantage of having time on their hands, and further their career in marketing?
Any questions? DON’T ask this at your marketing job interview
Asking three or four sensible questions can have a very positive effect on the impression you leave with the interview panel when you go for a marketing job.
