Majority of marketing professionals feel their work impacts broader business

84% of people with careers in marketing feel that their achievements have an impact on the broader success of businesses according to a survey by recruitment specialists Robert Walters.

The survey showed that marketers were second only to those in HR (86%) in terms of feeling that their achievements have an impact on the wider success of a business, and level with those in IT and the Public Sector.

The 2011 Career Insights Survey also showed that only 30% of those with careers in marketing believe they should change jobs every one to three years, compared to 50% of public sector workers.

According to the survey, 27% of marketers sometimes or always work weekends, and that 24% of marketing professionals work 50 hours + per week.

Nick Dunnett, Managing Director of London Contract Recruitment at Robert Walters, says: “The survey results are interesting and reflect the pressure teams and departments are currently under with rising workloads. Perhaps for this reason, we are finding that work-life balance is becoming an increasingly important factor for professionals looking to move jobs.

“While people are prepared to put up with isolated peaks in workload for the good of their career and generally accept it as part and parcel of the job requirement, few are willing to work all hours of the day for extended periods. Employers that recognise this when recruiting are currently able to secure extremely talented people.”

Marketers were also the most willing to use social networking sites when looking for a new job. The survey from Robert Walters showed that 73% of those with careers in marketing use social networks when looking for a new job, with those in the public sector being the least likely (21%).