How did you get into this career?
After I graduated from university I worked in PR, television and branding for a major design agency, so marketing was a natural progression.
What attracted you to marketing?
I was attracted to marketing because enjoy the creative process of coming up with ideas and then bringing them to life.
What does a typical day look like?
There is no typical day! PromoVeritas ensure that the prize draws and competitions for some of the world’s biggest brands are run right and my job is to spread the message about how important it is to run promotions compliantly. So one minute I may be updating our website, the next planning a direct email campaign, and then I will be organising one of our monthly breakfast briefings or writing blog posts. This week I spent a lot of time working out the logistics of getting a box of fresh strawberries sent to over 100 of our prime prospects in the hot weather. It was part of our ‘Don’t Pick Your Own’ campaign designed to tell brand managers that under industry rules an independent entity ( e.g. PromoVeritas) should be the ones picking winners of prize draws or judging competitions. What fun.
What skills/qualities does a person need?
What advice would you give to someone looking to move towards a role like this?
Be open to any opportunity that comes your way – any marketing role, however junior, is a chance to network, to gain new talents and to help make a difference to a business.
What would you say your are most passionate about in your job?
I’m probably most passionate about getting the message out about running promotions right. So many brands are breaking the rules or letting down consumers and I want to make sure we are making the world of promotions fair and safe for the public.
What are the main causes of stress at work?
Workplace stress is extremely common and the sad truth is that it is on the rise. Recent figures from Friends Life show that last year alone 5 million workers were affected by stress.
How to handle a panel interview for marketing jobs
As in any job interview situation, a panel interview is your chance to show intelligence, confidence, interest and ability, and ultimately secure your perfect marketing job. So be focused and controlled, and you’ll get results.
How to impress with a standout marketing CV
So you are applying for marketing jobs and waiting for news of interviews. But is your CV good enough to impress the recruiters you approach? Sloppy grammar and a lack of basic information won’t help your cause. It’s also important to dazzle marketing managers with the right blend of personality and achievement, so here are some tips on how to put together a standout marketing CV.
UK Job prospects at six-year-high
Here’s some good news for jobseekers in the UK, including those working in sales and marketing. Job prospects for the final quarter of this year look their brightest for six years, a study has found. Jobs are being created in business services, engineering, finance, and green energy. In fact every sector apart from construction is hiring more people than they’re firing.
10 ways to stay motivated when job-hunting
Receiving rejection letters, emails and phone calls can be a tough part of the job-hunting process. Worse still are those days of hearing nothing at all from potential employers, even when you have slogged over countless application forms.
How do I return to marketing after a career break?
There are numerous reasons why marketing professionals might take a break from the profession, and return later in their life. There may be family commitments, a desire to work abroad for a while, or to try something different such as teaching or setting up an e-commerce business.
