Europe’s leading marketing event is now just 7 weeks away! To make sure you’re as prepared as you can be, we’ve put together some key show updates that you don’t want to miss!
As always, the show will have an unbelievable programme of masterclass sessions on offer. These are a truly unique way to get to grips with the solutions, products and theories that are forming the marketing landscape of tomorrow, and what’s more, they are all completely free to attend! There has never been a better way to immerse yourself within the industry, and after all, when else are you going to get the chance to learn from some of the biggest names in marketing?
Here is just a glimpse into some the masterclasses that are taking place this year…
LinkedIn Sales & Marketing Solutions Masterclass
Join LinkedIn as they share their knowledge in how you can reach the world’s largest professional audience with more than 562 million users in more than 200 countries.
Generate leads, build brand awareness and drive website traffic with LinkedIn ads. Find leads and close deals with LinkedIn Sales Navigator.
The DNA of the Companies of Tomorrow
CDA, your digital marketing partner will provide you with an insightful look into how business owners, entrepreneurs and marketeers can combat common business challenges to survive in tomorrow’s world.
Building a High Growth Company
Learn from the ultimate end-to-end sales solution as Cognism reveal how to enact sales and marketing processes, with the goal of building a sustainable, high growth company.
Plus, the incredible IDM will also be running their annual training academy throughout both days of the show! Their industry leading tutors will be on hand for 9 bitesize digital marketing training sessions, exploring the essentials of B2B marketing, copywriting best practice, action planning for the GDPR and the latest insights from the worlds of direct and digital marketing!
Masterclass spaces are limited, head to the website and book your place now!
These awesome features are just a tip of the iceberg! The B2B Marketing Expo will also be brimming with over 500 seminars from some of the biggest brands such as SAP, JustGiving, Fuijtsu and Hubspot, all ready to provide you with what you need to take your marketing knowledge to the next level!
Register now
There you have it, what more could you want? Head over to the website, or grab your FREE tickets now, this is THE event to be part of this year.
Don’t be the ‘colouring-in department’ warns Marketing Society president
At the Marketing Society Conference in London this week, society president Amanda Mackenzie called on the marketing community to behave more ethically and work to improve its standing in business management.
Mackenzie, who is also Aviva’s chief marketing and communications officer, said the marketing industry needed to be bolder to avoid being seen as “the colouring-in department”.
Dos and don’ts for Marketing Graduates
For marketing graduates specifically, the competition can be exceptionally fierce. Due to the popularity of this career choice, marketing graduates certainly need to make sure they perform to the best of their ability in 2013 in order to ensure triumph in the job hunt.
Video CVs: A help or hindrance when applying for marketing jobs?
Today’s CVs are full of hyperlinks to online profiles, blog spots, digital portfolios and company pages. The next development – something UK recruiters are gradually seeing more and more of – is the video CV, or VCV. The marketing, PR and new media sectors are likely to see an influx of the latest VCVs during 2013 and beyond, marketing HR experts predict.
